Dossiê: nutrição e pobreza

Sawaya, Ana Lydia

doi:10.1590/s0103-65642008000400002

Cited by 3 publications

(8 citation statements)

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“…Besides all the harmful effects of sugar on the body's health, such as diabetes, obesity, dental caries, etc., studies indicate that refined sugar produces the same type of brain stimulation as cocaine and other drugs (CARRETTA, 2006), (SAWAYA, FILGUEIRAS, 2013). This highlights the power that this ingredient has to create physiological addiction and emotional dependence.…”

Section: Sugarsmentioning

confidence: 99%

“…Added to this, are also the context in which the foods were inserted and the association people make with them, linking the good taste to momentary pleasure and happiness. (SAWAYA, FILGUEIRAS, 2013) All these factors contribute to the creation of a mass of consumers who often do not know what they are buying. And being aware of this The media, through its advertisements, is the entity that makes up this whole context and feeds it back.…”

Section: Capítulo 106mentioning

confidence: 99%

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The Food Industry And The Manipulation Of The Masses Through Advertising

Santos¹,

Milani²,

Belin³

2023

Collection of International Topics in Health Science- V1

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The food industry emerged in the 17th century, after the Industrial Revolution, and gained strength with globalization and the rise of capitalism in the 1990s. This was due to the new shape of society, which went from being primarily agrarian and pastoral, with a lifestyle that followed the patterns of nature, to almost completely urban, with a modified and much more accelerated notion of time. The growing charge for productivity, at first in factory jobs, and now in large companies, has caused adaptations in people's lives, and thus eating habits have also changed, becoming more practical and, consequently, less conscious. Alienation, lack of free time, and stress form the perfect scenario for the food industry to sell its products, even though they are harmful to the consumers' health. Advertising has become the main driver of industrialized products, selling a distorted image that manipulates the buyers' choice. Neuromarketing strategies, chromatic scales, slogans, music, and packaging with images of famous characters and artists divert the attention from the controversial ingredients, making the person not know what he or she is consuming. The use of substances with high addictive power, such as sugar, fat, sodium and chemical additives create dependency in the body, leading the consumer to always seek that food, in larger quantities and more often. All this causes the food industry to create its own consumer market, in a cycle that is only possible to escape with awareness, food education, and especially a critical sense, so that the population can choose what to eat freely and consciously, knowing the impacts of their decisions.

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Section: Sugarsmentioning

confidence: 99%

Section: Capítulo 106mentioning

confidence: 99%

The Food Industry And The Manipulation Of The Masses Through Advertising

Santos¹,

Milani²,

Belin³

2023

Collection of International Topics in Health Science- V1

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“…(DAMO, et.al., 2015) This system began to collapse when, with globalization and the rapid diffusion of information, from the 90s onwards, the increasing cases of poisoning by chemical additives began to gain prominence, as well as the development of chronic non-communicable diseases, NCDs, due to the exacerbated consumption of sodium, sugar of all kinds and fats. mainly hydrogenated, also called trans (WHO, 2016), (SAWAYA, FILGUEIRAS, 2013), (MIRANDA, 2005). Even with health entities, such as the World Health Organization and the Ministry of Health itself, giving guidance on a correct diet, the fast pace makes a life completely free of these products inaccessible, which creates and maintains the cycle of consumption.…”

Section: The Food Industrymentioning

confidence: 99%

“…In view of this, experts in the field of nutrition recommend the conscious and moderate use of processed foods, since any modification leads to a decrease in the properties of that food, and the extremely restricted use or, if possible, the complete elimination of ultra-processed foods from the diet, since these products are considered nutritionally empty, that is, they do not add nutritional value, calories only. (FRANCE, et.al., 2012) The ultra-processed group are the real villains of health nowadays, as they contain high levels of sodium, sugars, fats, including hydrogenated, and chemical additives, all with the function of adding a hyperpalatable flavor that causes levels of dependence as high as those of drugs, (SAWAYA, FILGUEIRAS, 2013) in order to create addiction to maintain the cycle of purchase and consumption.…”

Section: Processed Foodsmentioning

confidence: 99%

“…Added to this are also the context in which the foods were inserted and the association that people make with them, linking good taste to momentary pleasure. (SAWAYA, FILGUEIRAS, 2013) All of these factors contribute to the creation of a mass of consumers who often don't know what they're buying. And knowing that, you go in On the scene, the entity that makes up this whole context and feeds it back: the media, through its advertisements.…”

mentioning

confidence: 99%

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A Indústria Alimentícia e a Manipulação das Massas Através da Propaganda

Santos,

Milani,

Belin

2023

Iv Seven International Multidisciplinary Congress

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A indústria alimentícia surgiu no século XVII, após a Revolução Industrial, e ganhou força com a globalização e a ascensão do capitalismo na década de 90. Isso se deu por conta do novo formato da sociedade, que passou de prioritariamente agrária e pastoril, com um estilo de vida que seguia os padrões da natureza, para quase completamente urbana, com a noção de tempo modificada e muito mais acelerada. A crescente cobrança por produtividade, a princípios nos trabalhos fabris, e agora nas grandes empresas, fez com que adaptações na vida das pessoas fossem feitas, e dessa forma os hábitos alimentares também se alteraram, tornando-se mais prática e, consequentemente, menos consciente. Alienação, falta de tempo livre e estresse formam o cenário perfeito para que a indústria alimentícia venda seus produtos, mesmo trazendo malefícios à saúde dos consumidores. A propaganda tornou-se a principal propulsora dos produtos industrializados, vendendo uma imagem distorcida e que manipula a escolha dos compradores. Estratégias de neuromarketing, escalas cromáticas, slogans, músicas e embalagens com imagens de personagens e artistas famosos desviam a atenção dos ingredientes controversos, fazendo com que a pessoa não saiba o que está consumindo. A utilização de substâncias com alto poder viciante, como o açúcar, gorduras, sódio e aditivos químicos criam dependência no organismo, levando o consumidor a sempre buscar aquele alimento, em quantidades cada vez maiores e com mais frequência. Tudo isso faz com que a indústria alimentícia crie seu próprio mercado consumidor, num ciclo que só é possível de escapar com conscientização, educação alimentar e, principalmente, senso crítico, para que a população possa escolher o que comer de forma livre e consciente, sabendo dos impactos de suas decisões.

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La industria alimentaria y la manipulación de las masas a través de la publicidad

Santos¹,

Milani²

2023

Desarrollo Y Sus Aplicaciones

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La industria alimentaria surgió en el siglo XVII, después de la Revolución Industrial, y ganó fuerza con la globalización y el auge del capitalismo en los años 90. Esto se debió al nuevo formato de la sociedad, que pasó de ser principalmente agraria y pastoral, con un estilo de vida que seguía los patrones de la naturaleza, a casi completamente urbano, con la noción de tiempo modificada y mucho más acelerada. La creciente demanda de productividad, al principio en el trabajo en fábricas, y ahora en las grandes empresas, ha provocado que se realicen adaptaciones en la vida de las personas , y de esta manera también en los hábitos alimenticios. Cambiaron, volviéndose más prácticos y, en consecuencia, menos conscientes. La alienación, la falta de tiempo libre y el estrés forman el escenario perfecto para que la industria alimentaria venda sus productos, incluso perjudicando la salud de los consumidores. La empresa se haconvertido en el principal impulsor de los productos industrializados, vendiendo una imagen distorsionada que manipula la elección de los compradores. Las estrategias de neuromarketing, las escalas cromáticas , los eslóganes, la música y el packaging con imágenes de personajes famosos y artistas desvían la atención de ingredientes controvertidos, provocando que la persona no sabe lo que está consumiendo. El uso de sustancias con alto poder adictivo, como el azúcar, las grasas, el sodio y los aditivos químicos crean dependencia en el cuerpo, llevando al consumidor a buscar siempre ese alimento, en cantidades crecientes y con mayor frecuencia. Todo ello hace que la industria alimentaria cree su propio mercado de consumo, en un ciclo del que solo es posible escapar con concienciación, educación alimentaria y, sobre todo, sentido común. crítico, para que la población pueda elegir qué comer libre y conscientemente, conociendo los impactos de sus decisiones.

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Dossiê: nutrição e pobreza

Cited by 3 publications

References 0 publications

The Food Industry And The Manipulation Of The Masses Through Advertising

The Food Industry And The Manipulation Of The Masses Through Advertising

A Indústria Alimentícia e a Manipulação das Massas Através da Propaganda

La industria alimentaria y la manipulación de las masas a través de la publicidad

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