Caracterização do mercado consumidor de "água aromatizada": hábitos e motivações para o consumo

Endo, Érika; Bertoldi, Michele Corrêa; Pinheiro, Neuma Maria de Souza; Arruda, Aline Cristina; Minin, Valéria Paula Rodrigues

doi:10.1590/s0101-20612009000200020

Cited by 15 publications

(5 citation statements)

References 5 publications

(5 reference statements)

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“…Most participants indicated that they typically drink mate prepared from tea bags, most frequently with sugar at home before they went to bed. Other studies have also indicated the home as the main venue to consume some beverages (Arruda et al, 2009;Endo, Bertoldi, Pinheiro, Arruda, & Minim, 2009).…”

Section: Consumer's Profilementioning

confidence: 99%

Consumer perceptions, attitudes and acceptance of new and traditional mate tea products

Godoy

Deliza

Gheno³

et al. 2013

Food Research International

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Consumption of teas has been increasing around the world. In Brazil, mate tea, prepared from yerba mate (Ilex paraguariensis), is the most popular tea and its popularity is increasing due to the development of new mate-based products and the increasing health consciousness of the Brazilian population. Further development of the mate market in Brazil requires accurate consumer profiling, focusing on tea drinking behavior, preferences and perceptions. We applied a questionnaire to mate tea consumers to assess their beliefs, consumption behavior, and taste preferences. We also explored the acceptability of tea made from yerba mate processed in different ways: immediately after harvest and after eight months of storage, varying the percentage of leaves and sticks. One hundred consumers evaluated six experimental samples and two commercial mate teas. Results indicated that mate was most consumed in tea bag form, followed by ice teas. The preferred flavors were natural and lemon. Most of the consumers (61%) consumed mate with sugar, drinking it at home before bedtime. Product quality, brand and price were the most important aspects taken into account when purchasing mate. The majority of consumers were not satisfied with the products currently offered in the market, and the main criticism was poor quality and packaging. Consumers accepted all tasted samples, except the tea prepared with 100% sticks. Commercial teas were less preferred than the experimental teas, indicating that there are opportunities for further development of commercially viable mate products.

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Section: Consumer's Profilementioning

confidence: 99%

Consumer perceptions, attitudes and acceptance of new and traditional mate tea products

Godoy

Deliza

Gheno³

et al. 2013

Food Research International

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show abstract

“…The search for quality of life extends to nutritional care, characterized by an increasing demand for healthy products with nutritional and sensory characteristics close to fresh foods (Endo et al, 2009).…”

Section: Introductionmentioning

confidence: 99%

“…Searches invest in water-based products incorporating flavors, vitamins and/or minerals; therefore known in the United States and Europe as "waters with added value" (Endo et al, 2009). Recently, industrialized beverages from many brands, called "low-calorie soft drinks" also appeared on the market (products with slightly aerated sugar zero), which constitutes an attractive to consumers in competition with carbonated mineral water.…”

Section: Introductionmentioning

confidence: 99%

Bioactivation of Carbonated Mineral Water with Passion Fruit Microcapsules

Morais¹

2015

IJNFS

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Abstract:The ionic gelation is a technique of microencapsulation by a reaction between a polymer solution and an ionic solution. This technique can protect the nutraceutical bioactive compounds. This study used the process of ionic gelation solution with sodium alginate in order to obtain a new product: a bioactive water from passion fruit microcapsules placed in the carbonated mineral water. The physical-chemical, microbiological stability, and migration of the bioactive compounds of microcapsule for water for 35 days at 5 ± 1 °C was verified. For the microcapsules, it was possible to verify that the levels of ascorbic acid and carotenoids decreased during the storage period, and phenols remained constant (p≤0,05). Microcapsules and water presented balance of the ascorbic acid, carotenoids and phenols levels (p≤0,05). This result indicates migration of the bioactive compounds of the microcapsule to water and consequently the bioactivation of carbonated mineral water.

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“…Neste sentido, a pesquisa de mercado tem se mostrado uma ferramenta muito útil para elucidar o comportamento dos consumidores de diversas categorias de produtos. Diversos trabalhos com abordagens distintas, aplicados em diferentes segmentos de mercado têm se dedicado a este tipo de pesquisa e contribuído para identificar as preferências, hábitos e costumes, o perfil socioeconômico, imagem de marca, intenções de compra e análise de participação do mercado, entre outras características do mercado (Endo et al, 2009). Diante deste contexto, o objetivo deste estudo consistiu em conhecer e caracterizar o comportamento de compra do consumidor soteropolitano de refrigerantes, identificando seus hábitos de consumo e decisões que são tomadas no momento da compra do produto, os grupos de referência, e os atributos considerados importantes para a sua decisão de compra.…”

Section: Introductionunclassified

Comportamento do Consumidor Soteropolitano: Uma Abordagem Quantitativa para Análise dos Grupos de Referência e Atributos Decisivos na Compra de Refrigerantes

Marques

Neiva

2012

Rev. Bras. Mark.

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Em levantamento realizado pelo IBGE (2010), a regio Nordeste configurou como o menor consumo per capita de refrigerante se comparado as demais regies do pas; e o estado da Bahia ficou em 6 lugar dentre os estados nordestinos. Assim, Salvador (BA) est no ranking das capitais que menos consome esse tipo de bebida. Segundo Souki; Christino e Pereira (2005), apesar da importncia econmica da indstria de refrigerantes no Brasil, a reviso da literatura mostra que so raras as incurses cientficas sobre o comportamento dos consumidores de tais produtos, fazendo com que tal tema ainda permanea pouco conhecido. A partir disso, o presente estudo desenvolveu-se com o objetivo de conhecer e caracterizar o comportamento de compra do consumidor soteropolitano de refrigerantes, identificando seus hbitos de consumo e decises que so tomadas no momento da compra do produto, os grupos de referncia, e os atributos considerados importantes para a sua deciso de compra. Para tanto, foi realizado um levantamento do tipo survey, de natureza descritiva, com variveis quantitativas, totalizando 429 entrevistas pessoais em diferentes bairros de Salvador, em locais com grande fluxo de pessoas, como instituies de ensino e espaos pblicos. Verificou-se que a maior parte dos entrevistados escolhe qual refrigerante comprar com base em suas experincias. No entanto, observou-se a influncia de alguns grupos de referncia no processo de compra do produto ao relacionar com algumas variveis de segmentao. Em relao aos atributos do refrigerante, constatou-se que o sabor, a marca e o preo so os atributos considerados mais decisivos pelos entrevistados em sua deciso de compra. DOI: 10.5585/remark.v11i3.2383

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Caracterização do mercado consumidor de "água aromatizada": hábitos e motivações para o consumo

Cited by 15 publications

References 5 publications

Consumer perceptions, attitudes and acceptance of new and traditional mate tea products

Consumer perceptions, attitudes and acceptance of new and traditional mate tea products

Bioactivation of Carbonated Mineral Water with Passion Fruit Microcapsules

Comportamento do Consumidor Soteropolitano: Uma Abordagem Quantitativa para Análise dos Grupos de Referência e Atributos Decisivos na Compra de Refrigerantes

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