2019
DOI: 10.1590/s0034-759020190607
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Factors Affecting the Adoption of Big Data Analytics in Companies

Abstract: With the total quantity of data doubling every two years, the low price of computing and data storage, make Big Data analytics (BDA) adoption desirable for companies, as a tool to get competitive advantage. Given the availability of free software, why have some companies failed to adopt these techniques? To answer this question, we extend the unified theory of technology adoption and use of technology model (UTAUT) adapted for the BDA context, adding two variables: resistance to use and perceived risk. We used… Show more

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Cited by 24 publications
(42 citation statements)
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References 67 publications
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“…consider the predicted performance in the UTAUT as the expected performance in the technology adoption model and consideration it as a critical part of the proposal to the technology acceptor . The statistically direct relationship in the context of performance expectancy and behaviour BDA intention is confirmed by several studies (Cabrera-Sánchez & Villarejo-Ramos, 2019;Chao, 2019;Queiroz, & Farias, 2019).…”
Section: Hypothesissupporting
confidence: 63%
See 1 more Smart Citation
“…consider the predicted performance in the UTAUT as the expected performance in the technology adoption model and consideration it as a critical part of the proposal to the technology acceptor . The statistically direct relationship in the context of performance expectancy and behaviour BDA intention is confirmed by several studies (Cabrera-Sánchez & Villarejo-Ramos, 2019;Chao, 2019;Queiroz, & Farias, 2019).…”
Section: Hypothesissupporting
confidence: 63%
“…The findings of the study show two key determinant factors of behavioral intention to use BDA in Malaysian government agencies. The assumption that the technology is going to yield decent results raises the performance expectancy, as seen in past studies (Cabrera-Sánchez & Villarejo-Ramos, 2019;Brünink, 2016;Chao, 2019;Queiroz, & Farias, 2019) who found that expected results have positive and significant repercussions on BDA adoption. This indicates perception of, as has been shown in previous studies, the implementation of BDA (better decision making, competitiveness, improve services, strategic planning, new innovation in services etc.)…”
Section: Discussionmentioning
confidence: 93%
“…Its precedents lie in perceived usefulness, extrinsic motivation and fit in the job. In addition to the original study (Venkatesh et al, 2003 ), this construct has been used extensively in later research (Chauhan and Jaiswal, 2016 ; Lakhal, 2017 ; Cabrera-Sánchez and Villarejo-Ramos, 2019 ; Kalinić et al, 2019 ).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Big data is creating a new generation of decision support data management, other factors has been considered for a successful big data project as: organizational culture, data architecture, analytical tools, and personnel issues [15].…”
Section: A Big Datamentioning
confidence: 99%