2021
DOI: 10.3389/fpsyg.2021.651398
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Predicting Big Data Adoption in Companies With an Explanatory and Predictive Model

Abstract: The purpose of this paper is to identify the factors that affect the intention to use Big Data Applications in companies. Research into Big Data usage intention and adoption is scarce and much less from the perspective of the use of these techniques in companies. That is why this research focuses on analyzing the adoption of Big Data Applications by companies. Further to a review of the literature, it is proposed to use a UTAUT model as a starting model with the update and incorporation of other variables such… Show more

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Cited by 4 publications
(3 citation statements)
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“…EHR data are largely structured, e.g., comorbidities, laboratory tests, and vital signs, and numerical. In general, DL models such as MLP are known to achieve good results for Big Data [ 19 ]. In this study, we used 23,712 datasets and applied the MLP model.…”
Section: Discussionmentioning
confidence: 99%
“…EHR data are largely structured, e.g., comorbidities, laboratory tests, and vital signs, and numerical. In general, DL models such as MLP are known to achieve good results for Big Data [ 19 ]. In this study, we used 23,712 datasets and applied the MLP model.…”
Section: Discussionmentioning
confidence: 99%
“…Performance expectancy consists of the hopes individuals have by applying technology (Villarejo-Ramos et al, 2021), and it is considered to predict intention best to use (Venkatesh et al, 2003). The literature shows both perspectives, namely, technology acceptance not being directly influenced by performance expectancy (Yang et al, 2019), while another research confirms this positive relationship (Cabrera-S anchez and Villarejo-Ramos, 2019), and the first hypothesis is formed based on this assumption: H1.…”
Section: Unified Theory Of Acceptance and Use Of Technologymentioning
confidence: 97%
“…Still considered to be new, the term “Big Data” refers to the massive amount of data created through the interaction between customers and companies; it is used for analyses that allow an accurate perception of the behavior and trajectories of individuals and, thus, make the consumer experience more assertive (Aloysius et al , 2018), contributing to improvements on processes (Villarejo-Ramos et al , 2021).…”
Section: Theoretical Backgroundmentioning
confidence: 99%