O comércio eletrônico evolui e consolida-se no mercado brasileiro

Albertin, Alberto Luiz

doi:10.1590/s0034-75902000000400009

Cited by 19 publications

(18 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Thus, the development of information technology is impacted by the evolution on EC. Another dimension which completes the analysis on EC phases is its application in business processes (Albertin, 2000). This way, electronic commerce became, much more than a trend, a reality.…”

Section: Emergence and Evolution Of Electronic Commercementioning

confidence: 99%

See 1 more Smart Citation

E-Commerce: A Short History Follow-up on Possible Trends

Santos¹,

Sabino²,

Morais³

et al. 2017

IJBA

View full text Add to dashboard Cite

The aim of this work is to think on the state-of-the-art of e-commerce and its trends for the future. E-commerce has been developing since the 1990’s and its evolution is directly linked to the advancement of information technology. Early e-commerce began with the simple dissemination of goods and services by digital means, going from the issuance of orders, then the delivery of products to achieving interaction between traders and consumers via the Internet. Some e-commerce tools enable users to perform transactions even without leaving home – with transactions ranging from purchasing to paying bills. This can be done 24 hours a day, including weekends and holidays. The demand for convenience and, even, privacy are the main responsible reasons for the increased use of electronic commerce by consumers. Despite the advances of e-commerce in recent times it still requires larger investment, especially regarding safety, which is appointed as major deficiency in this trade modality, along with logistics. Investments will also be necessary to enable e-commerce to keep up with the current technological advances and future development prospects, such as the adoption of virtual intelligence, the expansion of globalization with language translators, adaptive interfaces that take into account the specific characteristics of user groups and the mobile commerce, and the experimentation in 3D model.This study aims to – by means of literature review – draw a brief history of the emergence and evolution of e-commerce, also highlighting the tools in use, the trends and challenges of this modern business model.

show abstract

Section: Emergence and Evolution Of Electronic Commercementioning

confidence: 99%

“…Electronic commerce is the achievement/realization of the entire chain of value of the business processes by means of intense use of communication and information technologies, thus reaching the business's objectives (Albertin, 2000).…”

Section: Concepts and Types Of Electronic Commercementioning

confidence: 99%

E-Commerce: A Short History Follow-up on Possible Trends

Santos¹,

Sabino²,

Morais³

et al. 2017

IJBA

View full text Add to dashboard Cite

show abstract

“…Para Albertin (2000) o comércio eletrônico é a realização de toda a cadeia de valor dos processos de negócio, num ambiente eletrônico, pela aplicação das tecnologias de comunicação e informação, atendendo aos objetivos do negócio. Além de Comércio Eletrônico esse tipo de transação comercial feita exclusivamente por meio de um equipamento eletrônico tem outros nomes, como: E-commerce e comércio virtual (ALMEIDA; BRENDLE; SPINDOLA, 2014).…”

Section: E-commerceunclassified

Nível de Serviços Logísticos no E-Commerce: a Percepção do Cliente para a Satisfação

Neto¹,

Soares²,

Souza³

et al. 2020

Revista De Ciências Gerenciais

View full text Add to dashboard Cite

Com o passar do tempo, a concorrência do mercado aumenta constantemente e os clientes se tornam cada vez mais exigentes. Se as empresas não acompanharem as mudanças do mercado, poderão se tornam obsoletas, a fim de perder participação no mercado e junto uma boa parcela de sua receita. O comércio eletrônico está crescendo com o desenvolvimento dos novos modelos de negócios e será continuamente impulsionado nas próximas décadas. Com grande número de empresas atuantes no e-commerce, a logística tem sido amplamente influenciada a desempenhar um papel importante na satisfação do cliente e percepção positiva dos serviços prestados. O objetivo deste artigo é entender as percepções dos clientes em relação aos fatores de desempenho dos serviços logísticos no e-commerce. Foi relatado neste artigo um estudo exploratório através de um survey eletrônico feito pela plataforma Google Formulários tendo a participação de 303 respondentes em uma amostra não probabilística. Os resultados destacam o fato de que a dimensão relacional da logística sobre a qualidade de serviço é bem representativo sobre o nível de satisfação e taxa de retenção dos clientes. Desta forma os gestores serão capazes de correlacionar de maneira ótima as estratégias orientadas para aquisição de novos clientes e retenção de clientes existentes com a percepção de valor da qualidade do serviço logístico. Palavras-chave: E-Commerce. Serviço Logístico. Satisfação do Cliente. AbstractOver time, market competition is constantly increasing and customers become increasingly demanding. If companies fail to keep up with market changes, they may become obsolete in order to lose market share and together a good share of their revenue. E-commerce is growing with the development of new business models and will be continuously boosted in the coming years. decades. With a large number of companies active in e-commerce, logistics has been largely influenced to play an important role in customer satisfaction and positive perception of the services provided. The purpose of this article is to understand the perceptions of customers regarding the factors of performance of logistics services in e-commerce. This article reports an exploratory study through an electronic survey conducted by the Google Forms platform, with the participation of 303 respondents in a non-probabilistic sample. The results highlight the fact that the relational dimension of the logistics on the quality of service is very representative about the level of satisfaction and retention rate of the customers. In this way the managers will be able to correlate in a optimal way the strategies oriented towards the acquisition of new clients and retention of existing clients with the perception of value of the quality of the logistics service. Keywords: E-Commerce. Logistics Service; Customer satisfaction.

show abstract

“…Além disso, é interessante verificar os impactos positivos da implementação deste modelo de negócio como, por exemplo, o ganho em agilidade de atendimento, uma vez que tal moldetermina com a necessidade do cliente se dirigir a um local para concluir uma transação (Albertin, 2000;Fang et al, 2014). Portanto, proporciona a comodidade ao cliente que pode ficar sem se locomover e comprar em tempo real.…”

Section: Comércio Eletrônicounclassified

O Impacto da Utilização de Ferramentas Virtuais na Gestão de Pequenos Negócios

Seki

Lopes

Pinochet

et al. 2017

J. Professional Business Review

View full text Add to dashboard Cite

Companies of all sizes must consider the implementation of technological tools in all their operations. Regarding small companies, there is an undeniable increase in the implementation of e-commerce, or in intention to do so, as evidenced by SEBRAE (2015) in their annual study on the subject. The present work is categorized as a case study, in which a company in the service sector, placed in Osasco city, in São Paulo, was analyzed. We sought to analyze the results of the implementation of electronic tools for sales (messaging apps and electronic sites) of a small company. Thus, we observed the operations of the company, comparing the similarities and differences between electronic sales operation and the physical store, and how the results from these channels behaved. The analysis pointed to the growth in sales after the adoption of the technological tools. Moreover, we also found that convenience and meeting deadlines are fundamental factors for e-commerce or electronic service to be successful.

show abstract

O comércio eletrônico evolui e consolida-se no mercado brasileiro

Cited by 19 publications

References 0 publications

E-Commerce: A Short History Follow-up on Possible Trends

E-Commerce: A Short History Follow-up on Possible Trends

Nível de Serviços Logísticos no E-Commerce: a Percepção do Cliente para a Satisfação

O Impacto da Utilização de Ferramentas Virtuais na Gestão de Pequenos Negócios

Contact Info

Product

Resources

About