The aim of this work is to think on the state-of-the-art of e-commerce and its trends for the future. E-commerce has been developing since the 1990’s and its evolution is directly linked to the advancement of information technology. Early e-commerce began with the simple dissemination of goods and services by digital means, going from the issuance of orders, then the delivery of products to achieving interaction between traders and consumers via the Internet. Some e-commerce tools enable users to perform transactions even without leaving home – with transactions ranging from purchasing to paying bills. This can be done 24 hours a day, including weekends and holidays. The demand for convenience and, even, privacy are the main responsible reasons for the increased use of electronic commerce by consumers. Despite the advances of e-commerce in recent times it still requires larger investment, especially regarding safety, which is appointed as major deficiency in this trade modality, along with logistics. Investments will also be necessary to enable e-commerce to keep up with the current technological advances and future development prospects, such as the adoption of virtual intelligence, the expansion of globalization with language translators, adaptive interfaces that take into account the specific characteristics of user groups and the mobile commerce, and the experimentation in 3D model.This study aims to – by means of literature review – draw a brief history of the emergence and evolution of e-commerce, also highlighting the tools in use, the trends and challenges of this modern business model.
Considering the growth of globalization and the constant technological innovations, fields such as Internet and Social Networks have been brought into relevance -if not into prevalence -with organizations' attempts of better understanding their customers -having always preserving their business and becoming more competitive to the eye of the market as their main challenges. In this context, the increased data volume and speed naturally demands organizations to develop processes and mechanisms to analyze and interpret data for decision making. The objective of this article -which is based on secondary data research and theoretical comparison among the authors of the themes, analysis of key-concept and case studies -is to introduce the relation between a data compilation tool, named Big Data, and its relations with marketing as a customer relations vehicle, in a quest for adding value to business.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.