Considering the growth of globalization and the constant technological innovations, fields such as Internet and Social Networks have been brought into relevance -if not into prevalence -with organizations' attempts of better understanding their customers -having always preserving their business and becoming more competitive to the eye of the market as their main challenges. In this context, the increased data volume and speed naturally demands organizations to develop processes and mechanisms to analyze and interpret data for decision making. The objective of this article -which is based on secondary data research and theoretical comparison among the authors of the themes, analysis of key-concept and case studies -is to introduce the relation between a data compilation tool, named Big Data, and its relations with marketing as a customer relations vehicle, in a quest for adding value to business.
This article aims to present the new role of physical retail stores in view of the current increase in e-commerce in Brazil, the so called "virtual stores". This is a very important theme for the sector, which will define the future of traditional retailing. Exploratory research was conducted in books, periodicals and other printed material pertaining to the subject. It was concluded that the understanding of the current scenario of retail and knowledge of the rapid growth of e-commerce are relevant factors to define new guidelines for retailers with physical stores. Another important factor observed in the study was that traditional retailers need to understand that customers have changed, they are increasingly aware of their rights and are more prepared to claim them, which makes these new consumers confident to make purchases through the Internet. Thus, these factors will be important to define the new position of traditional retail because the only certainty is that physical stores will have to reinvent themselves if they want to stay in business.
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