Prioridades competitivas na administração estratégica da manufatura: estudo de casos

Abstract

RESUMOEste artigo objetiva discutir o importante papel que as prioridades competitivas cumprem na administração estratégica de manufatura e sua importância para o alinhamento dos programas de qualidade, de logística e de engenharia com as estratégias de manufatura. Apresenta-se um estudo de casos realizado em quatro empresas manufatureiras do interior do estado de São Paulo. Discutem-se as razões da relevância da qualidade e do desempenho das entregas, assim como as principais tendências tecnológicas e gerenciais que influenciam as prioridades competitivas. ABSTRACT This paper aims at discussing the key role which the competitive priorities play in the strategic management of manufacturing and its importance to align the several programmes of quality, logistics and engineering with the manufacturing strategy. A case study which involves four manufacturing companies located at the interior of São Paulo state is presented. Both the relevance of quality and delivery performance and the main managerial and technological trends which influence the competitive priorities are discussed.

Organizational competitiveness factors

“…Competitiveness is evidently a decisive factor for survival in the business world. To achieve it requires setting priorities, which can be defined as a set of options of varying importance that a firm needs to have to compete in the market over a determined time frame (Santos, Pires & Gonçalves, 1999). Further according to these authors, this concept came to be perceived as particularly relevant in manufacturing after the work of Skinner to these authors, by attaining these five objectives, the organization will solidify its superiority in the market.…”

Analysis of Productivity in Industrial Companies in the State São Paulo, Based on Strategies and Techniques of Manufacture Adoption: A Study About Paep <Br>Http://Dx.Doi.Org/10.5585/Riae.V10i2.1699

“…Diversos autores têm discutido quais seriam as competências essenciais a serem desenvolvidas pelas empresas que visam alcançar certa vantagem competitiva, com diferentes abordagens. Há, no entanto, o consenso por parte de autores como Slack et al (2002); Pires (1995 apud Santos et al, 1999); Carvalho et al (1998); Christiansen at al. (2003);Shonberguer (1986), Ohmae (1983, Kaplan (1983), Goldrat e Fox ( 1986), e Cox (1989 apud Cavenaghi, 2001); de que qualidade, flexibilidade, velocidade de entrega e custo influenciam diretamente no desempenho competitivo.…”