O deficiente visual e a escola: um estudo etnográfico sob a perspectiva da pesquisa transformativa do consumidor

Coelho, Pedro Felipe da Costa; Abreu, Nélsio Rodrigues de

doi:10.1590/1984-9250867

Cited by 4 publications

(3 citation statements)

References 29 publications

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“…Ademais, ressalta-se que, devido às pressões que sofrem, alguns grupos de consumidores são mais propensos a passarem por experiências de vulnerabilidade diante de práticas do mercado, como os idosos. Assim como as pessoas com deficiência (Coelho & Abreu, 2018), idosos são vulneráveis enquanto consumidores, não somente devido às limitações físicas que apresentam, mas em função de uma série de fatores culturais, sociais e estruturais. Esse estado de vulnerabilidade pode se manifestar no consumo de serviços diversos, como o consumo de crédito.…”

Section: Empresa Ongs Catalisador De Mudançasunclassified

“…A despeito das características individuais, das pressões familiares e da incidência de práticas nocivas do mercado, que acentuaram o estado de vulnerabilidade dos sujeitos de pesquisa, foi constatado que entrevistados se adaptam de diversas maneiras no consumo desse serviço, buscando evitar as experiências de vulnerabilidade (Baker & Mason, 2012;Coelho & Abreu, 2018). Dentre as formas que os idosos lidam com tais situações, destacase o auxílio de familiares no diálogo com as empresas:…”

Section: A Resiliência Do Consumidor Idosounclassified

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A Vulnerabilidade e a Resiliência do Idoso no Consumo de Crédito

Tanan

Coelho

2022

Rev. Int. de Marketing

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Esta pesquisa teve o objetivo de compreender as experiências de vulnerabilidade enfrentadas pelos idosos no consumo de crédito. Para alcançar o objetivo proposto, realizou-se uma pesquisa qualitativa a partir de 15 entrevistas com idosos consumidores. As pressões individuais, familiares e macroambientais foram evidenciadas, em função da idade, baixo letramento e persuasão de amigos e parentes. Além disso, foi retratado que as instituições financeiras adotam práticas nocivas contra o consumidor idoso. As necessidades básicas de consumo, como compra de alimentos e quitação de dívidas, serviram de eventos disparadores para as eventuais experiências de vulnerabilidade. Todavia, foi constatado que os entrevistados são resilientes ao consumir esse serviço, buscando evitar as experiências de vulnerabilidade.

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Section: Empresa Ongs Catalisador De Mudançasunclassified

Section: A Resiliência Do Consumidor Idosounclassified

A Vulnerabilidade e a Resiliência do Idoso no Consumo de Crédito

Tanan

Coelho

2022

Rev. Int. de Marketing

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“…Thus, in an attempt to understand the reality of marginalized consumers, that is, those who were on the fringes of scientific consumer research until then, and, more than that, aiming from their studies to provide contributions that boosted or resulted in socially. In 2005, the Transformative Consumer Research (TCR) emerged (Mick et al, 2012;Coelho & Abreu, 2018;ACR, 2019).…”

Section: Introductionmentioning

confidence: 99%

Transformative Consumer Research: How has the fat body been approached from this perspective in Brazilian research?

Júnior

Rocha²

2022

CBR

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Objective: Completing 15 years of Transformative Consumer Research in 2020, this article aims to present an overview of the Brazilian scientific production about how the fat body was approached from this research perspective in this period between 2005 and 2019.Method: To analyze the national scientific production of the fat body in TCR studies from 2005 to 2019, an integrative literature review was carried out according the review steps indicated by Cooper (1984). Thus, a search for the terms "Transformative Research", "Transformative Consumer Research" and "TCR" was carried out in the annals of the main administration events; national journals registered in the SPELL database with Qualis/CAPES 2013-2016 ratings in the strata from B5 to A2 in the area of Administration; and the Brazilian Digital Library of Theses and Dissertations (BDTD).Findings: The results point to a significant growth of publications in TCR in the years 2018 and 2019 but indicate the need to study other groups of vulnerable consumers, in addition to those with some disability, such as consumers of the fat body archetype.Originality: The present study has merit since the results are important to broaden the discussion about the fat body within the theme of consumption, allowing to give visibility to this debate and bringing the theme to the knowledge of managers and market professionals who can contribute to expanding access to consumption by this public; in addition to, specifically, contributing to the propagation of studies from the perspective of transformative research and social marketing, encouraging new researchers and new studies within the aforementioned scopes.

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Analysis of Scientific Production on Transformative Consumer Research and Transformative Service Research

et al. 2021

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Transformative Consumer Research (TCR) has emerged to fill the gaps and overcome fragmentation in the field of consumer research in the well-being domain. This movement gave rise to Transformative Service Research (TSR), which is aimed at identifying and evaluating the well-being effects arising from the services. The objective of this paper was to map the scientific production on TCR and TSR, based on a bibliometric analysis and a content analysis of a sample consisting of 114 studies available in the Scopus, SciELO and SPELL databases. Our study offers a map of the most productive journals and authors, the most impactful studies and an analysis of thematic categories and some network analyses. The results show a slight increase in the interest on the topic, which indicates the need for intensified research in the field, especially focused on areas of study such as economic vulnerability, obesity, alcohol and drug consumption, individuals with physical disabilities, environmental practices, and adoption of sustainable strategies, technology and social services. In the Brazilian context, we identified the need to disseminate the themes in the academic field, that is, postgraduate programs in marketing area, scientific journals and conferences. Finally, our study is considered a call for a change in the perspectives of researchers and journal reviewers in the field of consumer studies.

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O deficiente visual e a escola: um estudo etnográfico sob a perspectiva da pesquisa transformativa do consumidor

Cited by 4 publications

References 29 publications

A Vulnerabilidade e a Resiliência do Idoso no Consumo de Crédito

A Vulnerabilidade e a Resiliência do Idoso no Consumo de Crédito

Transformative Consumer Research: How has the fat body been approached from this perspective in Brazilian research?

Analysis of Scientific Production on Transformative Consumer Research and Transformative Service Research

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