Image Configuration of Organic Food and its Motivation for Consumption

Toni, Deonir De; Milan, Gabriel Sperandio; Larentis, Fabiano; Eberle, Luciene; Procópio, Aline Weste

doi:10.1590/1809-4422asoc20170232r4vu2020l5ao

Cited by 5 publications

(1 citation statement)

References 39 publications

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“…Many studies identified a positive relationship between the willingness to pay and the symbolic value. Consumers generally tend to be willing to pay more for products with higher symbolic value (De Toni et al, 2017;De Toni et al, 2020). The relationship between symbolic value and purchase intention tends to be more strongly related when there is a higher willingness to pay for the product (Grankvist et al, 2019).…”

Section: Relationship To Consumer Purchase Intentionmentioning

confidence: 99%

The symbolic value of wine, moderating and mediating factors and their relationship to consumer purchase intention

Toni

Pompermayer

Lazzari

et al. 2021

IJWBR

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Purpose The symbolic value of wine is a relevant research topic and raises the interest in studies in both the enological and market areas. In this context, this study aims to understand the role of the symbolic value of wine and its relationship to the product purchase intention. Design/methodology/approach The study is based on a survey of 269 wine consumers from Brazil. The basic theoretical framework includes three latent constructs (symbolic value, consumer attitude and product-norm experience) and three moderators (consumer involvement, willingness to pay and consumer preference). Relations between these are analyzed using the confirmatory factor analysis (CFA) and the moderated mediation analyses using Haye’s process. Findings This research identified that the symbolic value is totally mediated by consumers’ attitudes and product-norm experiences. However, such a relationship occurs directly for consumers with higher involvement with the product, higher willingness to pay, and who assume that wine is their preferred alcoholic beverage. Originality/value One of the contributions is to emphasize the symbolic value of wine and highlight how the relationship with different factors can interfere and explain consumer purchase intention and can influence the strategies, actions and investments of companies in the sector.

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Section: Relationship To Consumer Purchase Intentionmentioning

confidence: 99%

The symbolic value of wine, moderating and mediating factors and their relationship to consumer purchase intention

Toni

Pompermayer

Lazzari

et al. 2021

IJWBR

Self Cite

View full text Add to dashboard Cite

show abstract

State of the art on research about organic certification: a systematic literature review

2022

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Sowing Management and Plant Population in Organic Quinoa Production for Food and Nutrition Security

Da Rosa,

Da Silva,

Carvalho

et al. 2023

RGSA

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Purpose: The objective of this study was to evaluate the population density of quinoa plants sown by broadcasting or in rows to improve agronomic indicators of an organic farming system focused on increasing food and nutrition security of the population. Method/design/approach: The study was conducted in 2020, in Augusto Pestana, RS, Brazil, using a randomized block experimental design with four replications, in a 2×4 factorial arrangement consisted of 2 sowing methods (sowing in rows spaced 0.20 m apart and by hand broadcasting) and 4 plant population densities (10, 40, 80, and 120 plants m-2). Thinning was performed in the plots of both sowing methods approximately 20 days after emergence for achieving the desired plant densities. Grain yield and other traits of agronomic interest were evaluated under an organic cropping system. Results and conclusion: The arrangement of 70 quinoa plants m-2 through sowing in rows or by broadcasting ensures satisfactory crop yields without using pesticides and synthetic fertilizers. The incorporation of these more sustainable practices into quinoa production systems contributes to the promotion of agroecological and organic agriculture, resulting in a high-quality nutraceutical food. Originality/value: This study provides significant contribution to the advancement of research on quinoa in Brazil, bringing new information benefiting farmers, technical assistance agents, and the food industry and improving the production system efficiency to ensure food and nutrition security and care for the environment and society.

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Image Configuration of Organic Food and its Motivation for Consumption

Cited by 5 publications

References 39 publications

The symbolic value of wine, moderating and mediating factors and their relationship to consumer purchase intention

The symbolic value of wine, moderating and mediating factors and their relationship to consumer purchase intention

State of the art on research about organic certification: a systematic literature review

Sowing Management and Plant Population in Organic Quinoa Production for Food and Nutrition Security

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