Perception of performance and importance to consumers agro-industry of family companies in the northern region of Rio Grande do Sul state

Abstract

The aim of this study was to identify the strategic direction of agroprocessing enterprises and the level of compliance with consumer requirements, as well as the position of agro-industry enterprises in relation to their primary competitors. To this end, a survey was performed, which included nine family agro-industry enterprises from the Northern region of Rio Grande do Sul (RS) and their respective buyers. For this research, the Importance-Performance Matrix methodology described by SLACK (2002) was used. The strategy of the analyzed agro-industry enterprises relies on differentiation, presenting most of the items studied in accordance with consumers’ demands. Consequently, they are not at a disadvantage to their competitors in most criteria that consumers consider fundamental at the time of purchase.

Perfil Socioeconômico Dos Titulares De Agroindústrias Familiares No Oeste Do Paraná

“…Este é um artigo publicado em acesso aberto (Open Access) sob a licença Creative Commons Attribution, que permite uso, distribuição e reprodução em qualquer meio, sem restrições desde que o trabalho original seja corretamente citado. desenvolvimento de produtos, considerando aspectos culturais, sociais e ecológicos, além dos aspectos formais de produção e comercialização (PREZOTTO, 2002;ARAÚJO, 2005, BREITENBACH et al, 2017.…”