Research and practice show that special-purpose programmes designed to promote tourism development at a regional level are generally aimed at improving industry and infrastructure in a targeted region. These tasks, as well as the issues of hotel, public catering and other service quality enhancement, are focal for developers of strategies and targeted programmes of regional tourism development. Besides tourist industry development, policy papers address marketing issues, such as, for example, the development, positioning and promotion of the tourist product. However, the issues concerning the tourist service quality and the hospitable atmosphere in the environment external to a tourism enterprise receive little attention. Experience shows that tourists value not only the service quality as provided by tourist-oriented enterprises but also the friendly and welcoming attitude of the local people, which, combined, serve to create a unique atmosphere of general hospitality. UNWTO regards the ethics of tourism development as important and indispensable. With this in mind, the authors of the article raise the problem of a hospitality standards complex development which, applied at a regional level, should include provisions to be implemented by the tourism industry and infrastructure participants to improve service. The authors hold that a standards complex will ensure a synergetic approach to the creation of a unique atmosphere of hospitality in a region, and assert that the content of the standards be based on the provisions of international legal acts and the legal and regulatory framework in effect in a particular region. A model of the standards is demonstrated in the context of the Yaroslavl region.
With the process of European Integration of Higher education under way and the Russian Federation building up social, political, economic and cultural relations with its European partners, the development of intraurban, domestic and international academic mobility of Russian HE student is gaining momentum, attracting increasing numbers of HE institutions. The article analyses student academic mobility, focusing on the concepts of ‘mobility’ and ‘academic mobility’ as well as the students’ stance on academic mobility and the state policy in regard to the phenomenon. The author researches the dynamics of the Russian State University of Tourism and Service student participation in mobility schemes and presents the data collected in the course of a theme pilot testing surveying undergraduate and post-graduate students of the targeted university.
The necessity for continuous market condition monitoring, which is called forth by the intensive external environment dynamics, makes monitoring technologies a priority in terms of industry research. Unlike conventional marketing analysis, monitoring affords the opportunity to collect and store information over a relatively extended period of time, which provides a solid ground for and benefits the quality of managerial decision making. The article aims at identifying the special aspects of pre- and in-monitoring with the hotel industry targeted, and presents the monitoring procedure worked out and applied by the authors (case study: the Moscow region hotel service sector).
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