The tourist destination is regarded in this article as a territory with all sorts of commodities, services facilities for wide tourist consumers groups needs. The strategic analysis methods, such as, for example, PEST and SWOT, are using most of all in domestic practice for tourist destination development level and status. In the foreign practice is using the tourist destinations competitiveness indicators system for such evaluation. This system includes 14 independent groups of indicators. It is necessary to regard the external tourist destination indications, the tourist destination resource potential indications, the tourist infrastructure indications for using them in analysis process and coordination to the strategic indications system .As an empirical basis the authors used data of Rosstat, characterizing the factors that have a direct impact on the tourism industry. In particular, the external environment factors include: ensuring environmental sustainability; state of the economy and its impact on the living standards of the population; human development. The tourist destination resource potential includes the natural and cultural resources. The tourist destination infrastructure characterizes the transport networks state and development; a telephone network; ICT technologies; collective accommodation facilities network; the state of internal security in the region. All indications are presented in dynamics. A number of indicators are international comparisons. The authors drew a conclusion about the competitiveness of Russian as a single tourist destination, based on the results and data from foreign sources.
Management of tourist destinations abroad over many years is the subject of research and practical elaborations. The key aim of destination management is ensuring its competitiveness. To achieve this goal, experts offer a variety of approaches, methods, mechanisms. Based on the composition of the management system for tourist destinations, the article presents the trends in this field which are pertinent to Russia. First of all, to such trends can be related development of tourist resources as creation and promotion of conceptual tourist resources. A relatively new trend is the development of private and corporate museums. To Russian trends in destination management can be attributed integration of tourist sites in the tourism industry due to a more comprehensive utilization of tourist technologies in display and interpretation. Of course, an important trend is the development of information technologies in tourism, tourist navigation systems. To the list of trends should be added diversification of tourism products of destinations through the development of new types of tourism. The article shows the transition to the tourism product customization by offering tourists the opportunity to form desired tour packages. The article presents the results of the analysis of governance in the management of tourist destinations. The article substantiates the conclusion that tourist destinations are transformed from usual tourist regions into territorial structural units of the tourism industry, with extensive capabilities to meet diverse needs of tourism; resulting in: development of new types of tourism and forming conceptual tourism products; improvement of tourism infrastructure, including its information and service components; improving the quality of services provided. For businesses also uncover some opportunities in terms of entrepreneurial initiatives.
The state policy of the Russian Federation in the sphere of domestic and inbound tourism is quite active. The final Federal target program "Development of domestic and inbound tourism in the Russian Federation (2011–2018)" and the ongoing work on the project of the new program document proves that tourism is one of the priorities of the domestic economy. The current tourist industry and infrastructure have formed the basis for the development of a variety of tourist programs and routes. The competition between individual destinations and tourist product is significantly increasing. The key competitive advantage is the satisfaction of the tourist. Strategic approaches and operational activities to the promotion of Russian national tourist product in the international arena and in the domestic market require the transformation and implementation of systemic and targeted administration in the conditions of the growing market and the increasing competition in the tourism industry. The ability to offer the traveller not only interesting but also comfortable, safe, appropriate to the spiritual needs of the tourist product, becomes the main success factor of tourism companies. The article discusses the problems of implementing cross-cultural communication as a tool for creation of comfortable tourist environment.
Legends, being the result of collective creative activity of local residents of certain areas in the theory and practice of international tourism have received their well-deserved recognition as intangible tourist resources. From a marketing point of view, the legend is a highly effective tool to increase tourist interest for sites of destinations. Currently creation of legends can be considered one of the most promising and popular areas of content marketing in tourism, which allows not only to induce a primary tourist interest in the destination, but also to get an emotional response from the tourist consumption of services in destination that creates long-term loyalty and increases the likelihood of repeat visits. Thus, the legend is also a tool of the diversity of impressions in tourist tourist-excursion programs. Despite the importance of folk legends and creation of legends in the development and competitiveness of destinations, these elements are rarely used in the formation of thematic tourist routes and the development of conceptual forms of tourism in the Moscow region. The article presents the results of a content analysis of the contents of legends in Klinskiy municipal district related to the origin of settlements, historical facts, entertaining events, etc. Special attention is given to glass craft legends associated with Klin and its surroundings. As scientific and practical recommendations in the article indicated are possible directions for use of folk legends and creation of legends in a complex tourism product promotion in Klinkiy municipal district.
An object of science discussions during more then 30 years was a changing, from mass production, gross modified products series to the manufacture of individual or small modified products series. It has been widely implemented in practice. This changing and it’s realization means amount were called “customization”. Customization was a subject of a lot of science works in Russia and abroad. However, in spite of it, the customization methods are made a good use by big and small companies. The consulting companies are offering the special projects. But till now there is no any common method of customization essence main point of determination. Till now there is no one modern company managing conception. The article tells us about the science methods generalization to the customization interpretation. The science customization representation in Russia and abroad was studied by the author. So, it was offered to distinguish 2 main methods to the customization essence and it was created a refined customization definition. It is shown how the customization of the elements of marketing activity becomes an alternative and / or complementary marketing concepts, determine the formation of modern business processes and the choice of production technologies and services. The article contents the information, connected with the types of customization generalized classification.
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