Today, the digitalization of education is one of the main tasks of the state social policy and an urgent sphere of life in modern society. At the beginning of 2020, the spread of COVID-19 forced educational institutions to introduce urgently all levels of distance learning technologies focused on the possibility to learn remotely and in real-time. The research focuses on the need to create an effective mechanism for organizing distance learning in the context of the globalization of education. The purpose of the research is to reveal the experience of distance learning in the context of globalization of education (based on the analysis of using the online learning platform Moodle). The results of the research reveal the prerequisites for the popularization of distance learning technologies in the practice of educational institutions, present the experience of using Moodle in the university educational process and determine the prospects of distance learning in educational practice.
The article contains the results of the marketing study of youth tourist preferences. The relevance of the study is determined by the growing need for youth tourism development as a promising direction for promoting regional tourist services. The issue under consideration is as follows: what are the tourist preferences of youth in modern sociocultural conditions? The purpose of the study: describe the results of research into youth consumer preferences in the modern tourism service market. Results: the essence of youth tourism is revealed; the prerequisites are identified for popularizing youth tourism in the modern tourism service market; the results of the marketing study of youth tourist preferences in the tourism service market are presented. The results of the study may become a foundation for forming a strategy to create and promote a competitive tourist product for youth by developing a marketing complex of the territory.
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