The article contains the results of the marketing study of youth tourist preferences. The relevance of the study is determined by the growing need for youth tourism development as a promising direction for promoting regional tourist services. The issue under consideration is as follows: what are the tourist preferences of youth in modern sociocultural conditions? The purpose of the study: describe the results of research into youth consumer preferences in the modern tourism service market. Results: the essence of youth tourism is revealed; the prerequisites are identified for popularizing youth tourism in the modern tourism service market; the results of the marketing study of youth tourist preferences in the tourism service market are presented. The results of the study may become a foundation for forming a strategy to create and promote a competitive tourist product for youth by developing a marketing complex of the territory.
The purpose of the study is to justify the need to study and analyze the development of regional inclusive tourism as a factor in the social adaptation of persons with disabilities. Material and research methods. The combination of the following mutually complementary scientific research methods was used to achieve this goal: theoretical: analysis of regulatory documents, indicators of the development of inclusive tourism both in the whole of the Russian Federation and in the Krasnodar Territory; comparison, formalization, analogy method, forecasting the development of inclusive tourism; empirical: statistical observation, the study of tourist markets, tourist products, description. Inclusive tourism is not only of great economic importance for the development of the tourism industry as a whole, but it is also an important tool for the social adaptation of people with special needs. It strengthens their self-esteem and helps emotional and physical rehabilitation.
Ehe article is devoted to the ecological tourism development in especially protected natural territories of Krasnodarskiy region. It was noted that this type of tourism belongs to the synthetic category integrating many different types of tourism, based primarily on the preservation of the environment. The ecotourism sites include a variety of natural and cultural components of the state property, which require special treatment and management. The authors review environmental types of tourism, which include such areas as ecological tourism, scientific expeditions and tours, ecological tours on specially protected natural areas, active and educational trips, excursions on ecological trails with different goals, summer camps and recreation, tourism associated with business meetings. Regional protected areas in Krasnodar region have great development prospects for ecotourism activities because of its location in the natural environment that have significant natural attractiveness. The authors discuss the categories of especially protected natural territories of federal, regional and local significance. The article studies the provisions of the practice of ecological tourism at the international level, its principles and main tasks. The authors analyze the ecotourism activities in national natural and regional landscape parks, biosphere reserves of Krasnodar region, and reveale the prospects for tourism development in these areas. The article studies the natural recreational resources of the regional system of specially protected natural territories in the region, as well as analyzes the factors restraining the active development of ecological tourism.
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