The article examines the questions of informational and methodological support of the assessment procedures and analysis of the benefits and risks of tourism development at the municipal level. The information, obtained by expert, is described. It includes monuments; farms and estates; religious sites – churches, temples, cathedrals and monasteries; memorial sites and places of military glory; objects of natural reserve Fund (NRF); beach areas and places of recreation; hunting and fishing sites; museums, museums-reserves, exhibition halls; industrial, agricultural enterprises and organisations that have already become the objects to show or have the potential to become; folk arts and crafts. Assessment objectives of tourism infrastructure in the settlements are associated with the analysis of the state of accommodation facilities, catering, entertainment and Park recreation areas. The method for the quantitative evaluation of the attractiveness of tourism resources and the quality of the tourist infrastructure of municipalities on the basis of expert procedures is described. The technique is approved on the settlements of the Klin district. Quantitative indicators of comprehensive assessment of the attractiveness of tourism resources and the quality of tourist infrastructure are introduced and experimentally approved, as well as indicators of settlements on these characteristics are generalized. The results of the ranking of settlements in the district are described on summary measures. There are proved two possible strategies for development of tourism in the region: extensive, according to which resources are directed towards the development of tourism in accordance with the obtained grades that will allow to achieve a relatively quick economic effect with respect to the settlements with higher grade, however, will slow the development of tourism in settlements with low grades; system – in accordance with existing territorial differences in the distribution of tourist resources and tourist infrastructure zoning district is realized to strengthen the weak areas at the expense of well-developed tourist areas.
Today, the new conditions and opportunities for sustainable tourism development on the territory of municipalities are formed. Structural changes, involving the use of scientifically grounded approaches in the management of a tourism complex of territories, are taking place. Scientific researches, which are of key importance today, related to justification of priorities, prospects and mechanisms of tourism development, designing of tourism and recreational land use prospective plans and consolidated investment plans of the development of tourism and supporting infrastructure, creation of municipal tourism development programs. One of the main directions of such work is development of new methodological approaches and instruments that form the methodological basis of studies, their practical use and adaptation to modern conditions of social and economic development of municipal entities.
The article examines the questions of informational and methodological support of the assessment procedures and analysis of the benefits and risks of tourism development at the municipal level. There was proposed a method for evaluating the complex risk of tourism industry in the settlements of the municipality on the basis of expert procedures. Expert data on four aspects of the existence of risks and strategic benefits in the settlements was described on the example of one of the districts of the Moscow region: the first aspect is motivational characteristics of the local population and local leaders; human resources and opportunities for training of tourism personnel, infrastructure indicators of the tourism industry, regulatory support for the management of the tourist industry; the second one is environmental factors that affect tourism and recreational activities, and opportunities of the health care system for servicing tourists; the third aspect is municipal factors associated with the development of roads and transport, territorial disparities in the level and quality of life of the population, the costs of tourism infrastructure; and the fourth one is the possibility of development of settlements in connection with the development of their tourism potential, interregional ties and geographical position. Quantitative indicators for the complex potential benefits and risks of comprehensive development of tourism were introduced, grounded and experimentally tested on the example of settlements in the studied area. The analysis of the qualitative opinions of experts about the benefits and risks in the settlements of the district was made as an additional argument of summary quantitative findings. This allowed a more detailed dive into the problems of specific territories and their specialties of the development in tourism activities.
The paper describes the main factors constraining the growth of competitiveness of the regions of Russia on the market of tourist services. The authors suggest a technique of forecasting and planning of tourist industry in the region under drastic changes of macroeconomic indicators. The forecast of target indicators of the tourism industry is made and on this basis the authors carry out a prediction and planning targets of the Programme of development of tourism on the example of the Central Federal District (CFD) of the Russian Federation. For sustained development of domestic and inbound tourism in the CFD considered are four scenarios: distribution-homogeneous (uniform distribution of resources within the county administrative territories); locally-centered (reflects the emphasis on targeted development of traditional tourist centers and territories); cluster-distributed (focused on the development of tourism clusters in the traditional tourist centers and areas of the target under the conditions of the rapid development of interregional tourist routes); interregional transport-related routes (development of tourist infrastructure providing specially designated and equipped interregional tourist routes by highlighting the areas for which they are the most important objects of tourist exposure). The substantiation is provided that the efficiency (the ratio of the obtained results to the cost) of the Program is ensured by the implementation of the fourth scenario. Identified are the major risks affecting the success of today´s tourism industry: the geopolitical and international macroeconomic, financial, technological and environmental. Determined is the purpose of the Programme, as well as related tasks to achieve it. Defined are target indicators and indicators of programs, the authors carried out regulatory exploratory forecasting of macroeconomic conditions, sudden changes in the characteristics of the tourism industry. On this basis, calculated are their values for the scheduled ten-year period.
The article reveals the main results of the research conducted by Russian State University of tourism and service in the 2016 on the development of recom- mendations for the creation of conditions for the concentration of tourism activity in the Noginsk Municipal District, consolidated investment plan and a system of program activities for the development of the tourism complex of the Noginsk Municipal District of Moscow Region. The study was commissioned by the Noginsk Municipal Administration with the aim of creating appropriate scientific, methodological and project proposals. A large-scale study of the tourist and recreational potential of the region has been carried out, and its main strategic message concluded in the thesis that realization of cultural and recreational components of the district will ensure the investment attractiveness and profitability of the industry in the long term. At the same time, the accelerated development of the industry is impossible without the restructuring of its management using project and program-target methods. The article notes that the thematic basis for the development projects of the tourist complex Noginsk municipal district should be the key elements of symbolic capital, which later will help build a series of values for the development of tourism products. As a linguistic form of positioning, the author proposes to use the slogan "Noginsk – the territory of faith, hope and love". The choice of the slogan is caused by the resource potential of the Noginsk district. The con- ceptual core of the topic "Noginsk is the territory of faith" is the saturation of the area by the objects of the Russian Orthodox Church. The author regards emotional ties of generations, nostalgic trends, military and historical heritage, history of industrial development, present and future of the district as conceptual nuclei of the topic "Noginsk – the territory of hope". The topic "Noginsk – the territory of love" is complementary and allows combining under the slogan other resources that are not included in the first two nuclei, since love is multifaceted.
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