The article has a Yaroslavl region transport infrastructure study and evaluation. The authors regarded such transport infrastructure aspects, as the presence and composition of messages between the Yaroslavl region and neighboring regions, studied the availability, quality of roads of federal, regional and local importance, including road considered by category, traffic, etc parameters. The freight and passenger traffic on the railway and road transport volumes are presented as a comparison. The article has also the analysis of the cash rolling stock vehicles. As one of the transport security aspects is studied the road accidents and connected with it death dynamics. For Road Trips highways fitness evaluation had been taken an 11 Yaroslavl region companies pool on a range of issues, including the presence and transport infrastructure level and roadside service on the main tourist routes. In addition, were presented the federal highway M8 Holmogory from Moscow to Yaroslavl (of one or two ways directions) some audit service results. The article contents the research results, based on them, were concluded the main findings about the potentials and restrictions on the motor-car tourism as a most perspective one for the Central Federal District region. In general, the authors concluded the inadequate transport system developing in the Yaroslavl region. It is, of cause, the limiting factor. But, cause the transport system special program existing, the region authority is interesting in this tourism type developing.
The paper describes the main factors constraining the growth of competitiveness of the regions of Russia on the market of tourist services. The authors suggest a technique of forecasting and planning of tourist industry in the region under drastic changes of macroeconomic indicators. The forecast of target indicators of the tourism industry is made and on this basis the authors carry out a prediction and planning targets of the Programme of development of tourism on the example of the Central Federal District (CFD) of the Russian Federation. For sustained development of domestic and inbound tourism in the CFD considered are four scenarios: distribution-homogeneous (uniform distribution of resources within the county administrative territories); locally-centered (reflects the emphasis on targeted development of traditional tourist centers and territories); cluster-distributed (focused on the development of tourism clusters in the traditional tourist centers and areas of the target under the conditions of the rapid development of interregional tourist routes); interregional transport-related routes (development of tourist infrastructure providing specially designated and equipped interregional tourist routes by highlighting the areas for which they are the most important objects of tourist exposure). The substantiation is provided that the efficiency (the ratio of the obtained results to the cost) of the Program is ensured by the implementation of the fourth scenario. Identified are the major risks affecting the success of today´s tourism industry: the geopolitical and international macroeconomic, financial, technological and environmental. Determined is the purpose of the Programme, as well as related tasks to achieve it. Defined are target indicators and indicators of programs, the authors carried out regulatory exploratory forecasting of macroeconomic conditions, sudden changes in the characteristics of the tourism industry. On this basis, calculated are their values for the scheduled ten-year period.
Due to “Intra-marketing” is a rare and underrated concept at now, in this article attempts to compose a holistic point of view on this definition. It regards the un-system-defined developing of inner organizational marketing methods and its realization implementation at enterprises. The inner organizational marketing variety concepts analysis allowed to mark two inner organizational marketing methods, and to suggest the author’s classification principles. The article contents four groups of inner organizational marketing methods. For each group are mentioned the experts appropriate definitions, as well as provided an intra-marketing realization analysis for the big commercial banks. Moreover, the article contents the required information for intra-marketing nature and objectives common comprehension. The information presented can serve as a theoretical basis for further research in this area. It can also be useful in the intra-marketing implementation in the domestic banking sector enterprises.
With Russian enterprises and organizations operating in the sphere of tourism integrated into the global tourist service market, Russian tourist market players increasingly come under the influence of global tourist factors and development trends. At the marketing activity planning stage, especially when creating tourist service offers, companies are to take into account the common factors regulating and determining global tourist demand. The article provides an analysis of the major global tourism development trends, which, according to the authors, are to provided for by marketing decision-makers primarily in regards inbound tourism. The authors conclude that the trends included in the analysis are potentially influential at regional and micro levels.
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