This research is aimed at analyzing the priorities for the consumer's requirements of BRT Trans Semarang Corridor II in six different shelters. Ninety six respondents were selected based on the non-probability sampling with purposive sampling technique. The primary data were gathered in questionnaire, while the secondary data were collected from literary data. The research also involves some assessments supported by Public Service Agent of Trans Semarang aiming at reinforcing the assessment from the consumers. The priorities for the consumer's requirements were analyzed using Importance Performance Analysis (IPA) and Quality Function Deployment (OFD) methods. The IPA results indicate that the highest priority required by the consumers is punctuality of arrival. The OFD results show that the highest priority required by the consumers is being free from traffic jam. Differences in the results were caused by the difference in the perception made by the consumers and the management pertaining to the service quality given by BRT Trans Semarang Koridor II. Thus, BLU Trans Semarang should better the two attributes that they may develop their service quality, which is in line with the management's vision "Providing professional, independent, credible, continuous, and economical service."
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.