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Purpose This paper aims to provide a multi-level framework for exploring women entrepreneurship in Canada. The authors examine the Women Entrepreneurship Knowledge Hub (WEKH), a platform to advance women entrepreneurs from diverse backgrounds. Design/methodology/approach The authors analyze the major elements associated with the processes and strategies in WEKH through a case study approach. Findings The findings presented in this paper clearly show how creating an inclusive innovation ecosystem linking micro-, meso- and macro-level factors has the potential to advance women entrepreneurship Research limitations/implications This case study presented here is in the early phase and results are not yet available. Practical implications The lessons from WEKH provides a model for other countries. Social implications Entrepreneurship drives economic development and gender equality is a critical sustainable development goal. WEKH activities will advance opportunities for women by creating a more inclusive innovation ecosystem. Originality/value WEKH is a knowledge hub in Canada that aims to help foster women entrepreneurship in Canada related to the women entrepreneurship strategy national program.

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