“…Certain theories from cognitive science, such as signal detection theory, regulatory focus theory (Baron, 2004 ), pattern theories (Baron, 2006 ), schema theories, and attention theories (Valliere, 2013 ) have assisted in the process. For the purpose of the present study, it is important to underline that entrepreneurial alertness is considered to be the most important cognitive/psychological factor in recognizing entrepreneurial opportunity (Chavoushi et al, 2020 ), because it is grounded in a distinctive set of perceptual and information-processing skills (Gaglio & Katz, 2001 ). These skills enable people to organize and interpret information in various domains of knowledge (Gaglio & Katz, 2001 ), developing cognitive frameworks to build the knowledge structure at the base of entrepreneurial decisions (Mitchell et al, 2002 , 2007 ).…”