In recent years, food safety issues have been occurring in Taiwan, making food safety increasingly concerned and valued. Some people think that they should not buy the brands that have had food safety problems, while others think they can continue to buy the brands that have had food safety problems because the brands have made adjustments. For brands that have had food safety issues, the complex and diverse consumer attitudes are worth discussing. This study examines the relationship model of the subjects regarding brand image, food safety certification trust, brand
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