Surplus foods are fresh raw material of food that has not been processed, and a large number of surplus foods are discarded and wasted every day. As a new business model, a surplus food blind box can attract consumers to purchase to reduce food waste. The main purpose of this study is to find out how to improve consumers’ degree of cognition of surplus food blind box to improve the purchase intention. Therefore, this study analyzes the relevant factors affecting consumers’ purchase intention of surplus food blind box, and through conceptualization and hypothesis verification, establishes a perceived model of consumers’ purchase intention of surplus food blind box that can be used for future research. The results can be used by relevant practitioners, consumers, governments, and researchers to reduce food waste.
The Basic Design course can help students understand design principles and visual art elements It is a compulsory basic course for the department of art and design in many universities. In recent years, Augmented Reality (AR) technology has found its way into the field of design education and has become a popular textbook tool in teaching courses. There are not many pieces of research on the application of AR in design courses. Therefore, this study attempts to explore the factors that affect students’ acceptance of AR textbooks in Basic Design course and their continuance intention for AR textbooks. This study first focused on students with experience in using AR textbooks. Open-ended questions were used to collect factors that allow AR textbooks to be used in the design curriculum; then questionnaire surveys and factor analysis were conducted and the research hypotheses are presented. Then, the research hypotheses were verified through reliability and validity as well as structural equation modeling. Three factors and 15 items for students to accept AR textbooks in the Basic Design course were summarized in the research results, including the three factors named “Visual Attraction”, “Knowledge-ability”, and “Situational Experience”. The analysis of differences showed significant differences in gender among these three factors and no significant differences between grades and departments. Also, it was found from the analysis results of the structural equation model that the factors of “Visual Attraction” and “Knowledge-ability” both had a positive effect on the continuance intention, of which “Knowledge-ability” was the most important influencing factor. The results of this study can help the application and development of AR textbooks in the Basic Design course.
The rapid development of automobile industry in China did improve people’s quality of life. However, it has also damaged the ecological environment. The emission of a large amount of automobiles is one of the serious air pollution sources. In recent years, the shortage of petrochemical energy, the rapid rise of harmful particles in the air (e.g., PM2.5 and PM10), and the increasing worse atmospheric environment are becoming obstacles to China’s sustainable development. Battery electric vehicles (BEVs) are recognized as an ideal alternative to conventional cars. This study aims to explore the factors that can promote consumers’ adoption of BEVs and to construct domains of these factors. Firstly, an open web questionnaire and semi-structured interviews were conducted to widely collect factors that promote consumers’ purchase of BEVs. Then, questionnaire survey and exploratory factor analysis were used to construct domains of promoting consumers’ purchasing willingness. A total of six factors that promote consumers’ adoption of BEVs were obtained. Finally, the research results can provide references for the Chinese government and the BEV manufacturers in the development and promotion of EVs.
In this paper, we discuss the teaching effects of augmented reality (AR) technology in German instruction. We conducted one prestudy and three formal studies on German learners in China’s mainland and Taiwan region. In the formal studies, a total of 120 students participated in the survey, allowing us to compare the differences in interest in learning between AR picture books and traditional picture books. A total of 114 students took part in the survey, which enabled us to compare the contribution of AR picture books to teaching when students’ satisfaction and German proficiency were different. To improve satisfaction, 514 students participated in the survey regarding the influence of the interactive narrative design effect and peer learning on satisfaction with using AR picture books. The results suggest that when learning German with AR picture books, satisfaction is the key construct that determines students’ learning states.
Free-floating bicycle-sharing systems are an important component of sustainable transport. China’s bicycle-sharing schemes have experienced ups and downs in the past three years, and there are a lot of related studies, but there are relatively few studies on the causes of disorderly parking of shared bikes. In this study, an open questionnaire is used to widely collect the causes of the disorderly parking of shared bicycles from users. Through factor analysis, six factors and 32 criteria for the causes of disorderly parking are constructed. Factor 1 ‘supervision and management of enterprises’; factor 2 ‘supervision and management of users’; factor 3 ‘parking space’; factor 4 ‘guidance of parking shared bikes’; factor 5 ‘user self-discipline’; factor 6 ‘operation and maintenance’. It requires the cooperation of multiple parties to solve the problem of disorderly parking of shared bicycles.
The disorderly parking of dockless shared bicycles (DBS) has brought about great challenges to the use and management of shared bicycles. Although previous research related to the DBS industry has covered many patterns, the psychological mechanisms underlying users’ behavior remain unclear. This study proposed an extended TPB model and recruited 334 participants from diverse professions and geographic locations in China to examine the influence of internal and external factors on users’ orderly parking behavior. It was shown that personal moral norms have a significant direct influence on users’ attitudes toward orderly parking and thus influence the behavioral intention of orderly parking. Users’ perception of parking facilities has significant influence on users’ perceived behavior control and intention of orderly parking. This study indicates that cultivation of users’ moral obligation can help improve users’ intention of orderly parking. Furthermore, governments and DBS companies should work together to provide sufficient parking facilities to DBS users.
PurposeMobile e-commerce has brought convenience to consumers. But for goods such as shoes, mobile e-commerce has failed to provide the same experience as consumers would have in physical stores, and that also causes problems for online merchants, such as high return rates. As a result, the augmented reality (AR) virtual shoe-try-on function appeared. The way that AR virtual shoe-try-on study different from other AR virtual try-on studies is that AR virtual shoe-try-on study only satisfies consumers' visual experience and consumers cannot judge whether the shoes are comfort or not. Whether consumers would accept AR virtual try-on function to help them make purchase decision due to the visual experience provided by AR virtual try-on function is worth discussion. Measuring users' perceptions and preferences can help companies design AR shoe-trying functions and provide services more cost-effectively.Design/methodology/approachTo promote the continuous use and better development of such mobile e-commerce based on the technology acceptance model (TAM), this study explored the influencing factors for users' intentions to continue using the AR virtual shoe-try-on function, including the perceived usefulness, perceived ease of use, system quality, perceived playfulness and attitude.FindingsThe results of this study showed that TAM is a powerful theoretical tool of the new technology in mobile e-commerce and that the system quality and perceived playfulness also have a positive impact on the original variables of TAM. System quality and perceived playfulness are important predictors of users' continuance intentions to use the AR virtual shoe-try-on function.Originality/valueThe main contribution of this study to model iteration and theoretical update is to verify the applicability of the TAM in the AR shoe-try-on function and to expand TAM model with system quality and perceived playfulness. The authors' results will help shoe enterprises win users' recognition through AR shoe-try-on function and improve users' continuance intention of use.
This paper examines the use of augmented reality technology in the design of packaging for takeaway food to assist in marketing. The research is divided into three studies for progressive investigation and analysis. Study 1 collected 375,859 negative evaluations of food delivery from the Internet and explored the main reasons that may have impacted the user’s evaluation by Latent Dirichlet Allocation topic modeling. Study 2 evaluated the effectiveness of augmented reality packaging by surveying 165 subjects and comparing it with traditional packaging. We conducted a survey of 1603 subjects in Study 3 and used the technology incentive model (TIM) to analyze how augmented reality technology positively impacts food delivery marketing. It has been established that packaging will influence the negative perception of consumers about buying and eating takeout food. Specifically, augmented reality technology can improve negative evaluations by providing a more conducive user experience than traditional packaging. According to our findings, augmented reality technology has improved the consumers’ perception of interaction, perceived vividness, and novelty experience, and achieved the aim of promoting takeaway food retail by improving negative evaluations posted by users.
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