A Discussion of the Relationship Model of the Purchase Intention of Brands, as Based on Food Safety Issues

Gu, Chao; Huang, Yonghang; Wei, Wei; Lin, Shu‐Yuan

doi:10.20319/pijss.2020.62.234256

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2022

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“…Price or quality is an important factor affecting consumer perception and decision-making [102,103]. However, the contribution and value of BI to marketing should not be ignored [104,105]. For the brand to effectively carry out 4P, 4C or other marketing efforts [106], it must first pay sufficient attention to improving BI and take practical actions.…”

Section: Plos Onementioning

confidence: 99%

The impact of reusable tableware packaging combined with environmental propaganda on consumer behaviour in online retail

Chen

Wei

et al. 2022

PLoS ONE

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With the development of the takeaway industry, the demand for disposable cutlery is increasing, posing a heavy burden on the environment. Helping reusable tableware increase market share is important because it helps preserve the natural environment while making commercial gains. Given the additional cost to consumers of using reusable tableware in many settings, this article examines the impact of incorporating environmental propaganda into packaging design on consumer behaviour. The results show that the new packaging with high environmental propaganda satisfaction improves consumers’ brand loyalty, purchase intention and continuance intention. The packaging of low environmental propaganda satisfaction may have negative effects and should be used with caution.

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