Purpose - This paper aims to explore the factors affecting consumers' loyalty toward online games based on the uses and gratifications theory and the flow theory. \ud
Design/methodology/approach - The research employed two approaches to collect data: personal interview and online survey. Each data collection approach consists of two phases to overcome method bias. This study adopted structural equation modeling to analyze the data. \ud
Findings - The results focusing on popular massively multiplayer online role-playing games reveal that players' sense of control, perceived entertainment, and challenge affect their loyalty toward an online game. Conversely, sociality and interactivity produce negligible effects on loyalty. \ud
Practical implications - First, game designers may strengthen gamers' sense of control and challenge by adding more status information, gaming options, or through the designed system of goals and achievements. Second, the entertaining nature of online gaming suggests greater demand for content design, and points to the direction of mobile gaming. Third, considering the recent growth of online social network services, consumers regard online games as lower priority when prompted by socially related motives. Additionally, people mostly reckon online relationships as virtual and not gratifying real-world social needs. \ud
Originality/value - In view of the prevalence of computer and Internet usage, online gaming research should shift more focus toward the non-technological aspects of gaming. This paper is one of the few studies that examine online game loyalty from the non-technological aspects while adopting a multi-disciplinary approach based on theoretical parsimony
Intrapreneurship has drawn research attention over the past decades considering its crucial role in innovation, organizational performance, and employee career planning. Intrapreneurial research based on various concepts also emerges. In spite of the increasing concern in the field, contributions in the field are fragmented. Particularly, intrapreneurship research is still lacking an integrated framework based on which, enablers and important facilitating mechanisms can be identified to enhance intrapreneurship. To close the above research gap, the study develops a holistic intrapreneurial framework. Specifically, the study first examines intrapreneurship in relation to other prominent concepts (i.e., innovation, entrepreneurship, and sustainability). This study then identifies enablers of intrapreneurship at both individual and organizational level. Notably, extant research largely examines intrapreneurship either at the organizational or individual level, and concentrates in corporate entrepreneurship or individual intrapreneurial employees. Research providing a holistic perspective on enablers for intrapreneurship is rare. The study further integrates these intrapreneurial enablers with facilitating mechanisms and proposes a framework of intrapreneurship. The framework makes it possible to clearly identify pivotal antecedents to intrapreneurship based on various theoretical lenses and analytical levels applied. Finally, the study addresses a list of managerial and technological challenges arising from the above framework and suggests future research agenda.
This study develops a framework for effectively implementing service Six Sigma projects. The framework is composed of four phases: (1) initial project identification, which deploys candidate projects in accordance with a firm's strategic goals, (2) project value assessment, which evaluates project's value based on the financial return, cost, and its impact on employee behavior, (3) project complexity assessment, which examines scope, data availability, and risk associated with the project, and (4) project prioritization, which identifies Six Sigma projects and categorizes them into black belt and green belt categories. Two cases in banking and health care services are discussed to demonstrate the proposed framework
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