Many innovations have entered human life with the rapid development of technology and its widespread use. The adaptation process of people to these innovations is very important in terms of efficiency and sustainability. In this research, the factors affecting the acceptance of metaverse technology, which is one of the most important innovations encountered in the last period, were examined. In this context, metaverse technology was analyzed with structural equation modeling (SEM) within the scope of PBT and TAM. For analysis, the Smart PLS 3 software was used. According to the hypothesis results, a significant positive correlation was found between PU, PEOU, AT, and Intention. In addition, a significant positive correlation was found between SN and AT, and PBC. It has been analyzed that the factors affecting the metaverse usage intention of the individuals participating in the research are parallel to the literature. When we assume that the usage area of metaverse technology will become widespread in the future, it is very important to expand the studies in this field in detail.
The increase in technology has directed society to penetrate more towards electronic channels. Usage of the internet and e-commerce has been growing dramatically year by year. Thus, households’ daily life has become more digitalised, leading innovative entrepreneurs to find new technologies. Firstly, the World has seen the emergence of blockchain technologies in recent years. In the more recent period, terms like Metaverse and NFT became popular. This study aims to analyse Metaverse and NFT terms with Technology Acceptance Model, and accordingly, a structural equation analysis has been conducted via Smart PLS 3. According to the analysis results, Perceived compatibility, enjoyment, and trust have a significant and positive effect on perceived usefulness, the mediation effect has been accepted, and other hypotheses have been rejected. Afterwards, all these results were interpreted accordingly to the analysis.
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