Video lottery terminals (VLT) are a highly lucrative gambling format, but at the same time they are among the most hazardous. Previous research has shown that threatening warnings may be an appropriate approach for promoting protective behavior. The present study explores the potential benefits of threatening warnings in the fight against compulsive gambling. A 4 × 2 factorial design experiment was used to test our model based on both Elaboration Likelihood Model and Protection Motivation Theory. 258 VLT adult players (58% males, 42% females) with various degrees of problem gambling were exposed to three threat levels (plus a control condition) from two different sources (i.e., either a medical source or a source related to the provider of VLT's). Our results show that both higher threat warnings and the medical source of warnings enhance Depth of Information Processing. It was also found that Depth of Information Processing affects positively attitude change and compliance intentions. The theoretical and managerial implications are discussed.

The present study focuses on the effects of graphic warnings related to excessive gambling. It is based upon a theoretical model derived from both the Protection Motivation Theory (PMT) and the Elaboration Likelihood Model (ELM). We focus on video lottery terminal (VLT), one of the most hazardous format in the gaming industry. Our cohort consisted of 103 actual gamblers who reported previous gambling activity on VLT's on a regular basis. We assess the effectiveness of graphic warnings vs. text-only warnings and the effectiveness of two major arguments (i.e., family vs. financial disruption). A 2 × 2 factorial design was used to test the direct and combined effects of two variables (i.e., warning content and presence vs. absence of a graphic). It was found that the presence of a graphic enhances both cognitive appraisal and fear, and has positive effects on the Depth of Information Processing. In addition, graphic content combined with family disruptions is more effective for changing attitudes and complying with the warning than other combinations of the manipulated variables. It is proposed that ELM and PMT complement each other to explain the effects of warnings. Theoretical and practical implications are discussed.

El objetivo de este estudio es identificar los criterios y prácticas para la evaluación de inversiones en empresas que operan en Colombia. La metodología empleada fue una encuesta a 300 empresas, a partir de lo cual se realiza un análisis estadístico descriptivo que destaca como criterios predominantes el valor presente neto, la tasa interna de retorno y la relación beneficio/costo; adicionalmente se llevó a cabo un análisis inferencial del efecto de diversas características de las empresas estudiadas sobre una variable denominada «Índice de buen uso» en los criterios predominantes. Este análisis permite concluir que el tamaño de empresa y el nivel de estudios de los directivos constituyen 2 factores relevantes para una organización en el momento de elegir el criterio y las prácticas para evaluar sus proyectos de inversión.The main purpose of this study is to identify the capital budgeting practices in Colombia. The method used to gather information was a questionnaire applied to 300 companies, using the data to perform a statistical descriptive analysis, which highlights the net present value, the internal rate of return and the benefit/cost ratio as the main criteria. An inferential analysis was conducted for the effect of several company characteristics on a utilitarian variable called «proper use index». This analysis led to the conclusion that the company size and the academic level of the decision makers are related to the criteria and practices in the capital budgeting process

The results of three different groups of customers, each exposed to a different sales technique, were compared in order to evaluate which sales technique was more effective for achieving higher levels of sustained attention. The study used the Neurosky headband to measure brainwaves in millivolts. The three compared sales techniques were: 1) the training technique for sale, termed as structured by the AIDA model; 2) the traditional sale, here called unstructured; 3) and a structured technique with the help of simultaneous stimulation by several neuroattentional pathways, prescribed by the developments of the neuroscience of consumption (CN). The results showed a statistically significant difference in achieved sustained attention levels, presenting higher levels in clients exposed to the sales training technique and ower scores in those exposed to one of the techniques used by the CN. These results are discussed in relation to the concept of sustained attention in clients when the stimulation of a single neuroattentional pathway is used as compared to the activation of several pathways simultaneously.

<p align="justify">El artículo nace a raíz del proyecto de investigación técnico-social de las oleaginosas promisorias higuerilla sacha inchi, con miras a su desarrollo agroindustrial, cuyo eje central es el establecimiento de un modelo inclusivo de mercado que asegure las condiciones necesarias para convertir esta iniciativa en un transformador real de condiciones de vida en las poblaciones donde se desarrolla el proyecto. Asimismo, se hace hincapié en estudiar cómo el Estado, la empresa privada, la academia y las organizaciones de la sociedad civil pueden trabajar de la mano para afrontar de manera asertiva las realidades que plantea el contexto, y lograr así la conformación de comunidades comprometidas, fortalecidas y capacitadas para la implementación de las ideas surgidas del proceso de creación conjunta.</p>