Consumer satisfaction is a condition where consumer feel satisfy or dissatisfy after his want and hope toward the available menu, price, facility and service are granted. Consumers will satisfy if his want or hope is granted while he will feel dissatisfy if his want and hope is not available. The purpose of this research is to find out the influence of taste, performance quality and price toward customer’s satisfaction at Uda Denai restaurant in Bengkulu city. The sample of this research is 140 customers of Uda Denai restaurant in Bengkulu city. Data are collected by using questionnaire and analysis method which used in this research is multiple linear regression, determination test and hypothesis test. The result shows that multiple linear regression shows that there is a positive influence from taste, service quality and price toward customers’satisfaction in Uda Denai restaurant in Bengkulu city. Because the regression shows positive value, Y = 10,794+ 0,178X1 + 0,397X2 + 0,137X3 + e. Taste has significance influence toward customers’ satisfaction. Because the significance score is 0,015 smaller than 0,05. Price has significance influence toward customers’ satisfaction toward customers at Uda Denai restaurant in Bengkulu City, because significance score is 0,000 smaller than 0,05. Price has the significance influence toward customers’ satisfaction at Uda Denai restaurant because the significance score is 0,028 smaller than 0,05. Taste, service quality and price influenced together toward customers’ satisfaction. It means that earlier hypothesis is proofed (Ha is accepted). It means there’s a significance influence between taste, service quality and price toward customers’ satisfaction together with determination coefficient from R square (0,454). It means that taste, service quality and price influence the customers’ satisfaction with score 45,4% while the other (100-45,4%=54,6%) is influenced by other factors which is not observed by this research.
The purpose of the study was to determine the effect of product quality and features on consumers purchasing decisions for Vivo Smartphones at Faizal Cell, Kaur Regency. The sample in this study were 150 consumers who purchased Vivo Smartphone at Faizal Cell, Kaur Regency who were taken by using accidental sampling technique. The data then collected by using a questionnaire and analyzed through multiple linear regression, determination test and hypothesis testing. The results of the regression analysis show Y = 18.944 + 0.317X1 + 0.242 X2 + 2.688, that showed a positive regression direction. It means that there is a positive influence between X1 (features) and X2 (product quality) on purchasing decisions (Y). If the variable features and product quality increase, it will increase purchasing decisions. Moreover, the magnitude of the coefficient of determination is 0.343 showing that X1 (features) and X2 (product quality) affect purchasing decisions (Y) by 34.3% while the remaining 65.7% is influenced by other variables not examined in this study. Likewise, the results of the t test at a significance level of 0.05 explained that partially the feature and product quality variables had a significant influence on the purchasing decision variables of Faizal Cell, Kaur Regency. Finally, the results of the F test at a significance level of 0.05 explain that the variable features and product quality have a simultaneous effect on purchasing decisions at Faizal Cell, Kaur Regency
This study aims to determine the Internal (IM) and External (EM) Matrix Analysis of this business. The informasi collection method in this research is to use a questionnaire by giving written statements to the respondents. The number of respondents in this study were 107 respondents. The analytical method used was an external internal matrix. From the results of the calculation of internal and external strategic factors, the total score of internal strategy factors was 3.49 and a total score of external strategic factors was 3.05. by using a concentration growth strategy through vertical integration. The strategy of concentration growth through vertical integration is doing business related vertically, such as selling food added to the business of making new menus ( taking over the function of suppliers).
The purpose of this study was to determine with SWOT analysis for the marketing strategy of tourism destination Mas Harun Bastari Lake, Mujerejo Village, Rejang Lebong Regency. SWOT analysis for as internal factor (Strengths,Weaknesses) and external factor (Opportunities, Threats). IFAS value in Table 1 shows that the value of Strength is 14.30 and Weaknesses is 4.81, this shows that Strength is greater than Weaknesses with a total score of 19.11 with stable strength which can further strengthen to attract public interest in visiting the Lake Mas Harun Bastari is sustainable. the EFAS calculation of Mas Harun Bastari Lake in Mujerejo Village, Rejang Lebong Regency, the Opportunity value is 1.31 and Treats is 1.08, this shows that the calculation on the Opportunity value is greater than Threats with a total score of 2.39. In the SWOT diagram the values for Strength and Weaknesses are at 9.49 and the meeting point for Opportinity and Threats is at 0.23. This research shows that are in quadrant 1, which supports aggressive strategies. Marketing strategy of tourism destination Mas Harun Bastari Lake, Mujerejo Village, Rejang Lebong Regency that can be done are renovating the lake area, adding facilities such as fishing locations and outbound equipment for visitors, placing security personnel in the lake area., giving permission to the community who will conduct activities on location, making agro tourism that can be enjoyed by visitors at the lake location, making a unique arrangement in the lake area, which differentiates it from other tourist attractions, providing comfort for visitors while in the lake area. Key words : Marketing Strategy, Tourism Destination, SWOT
Budaya organisasi pada dimensi inovasi dan pengambilan risiko Dinas Pemuda dan Olahraga Provinsi mendapatkan nilai rata-rata dengan kriteria baik. Dimensi budaya organisasi dalam kriteria baik. Budaya organisasi memiliki dimensi orientasi dengan nilai Baik. Budaya organisasi memiliki dimensi orientasi tim Baik. Dimensi budaya organisasi agresivitas dengan nilai rata-rata Baik. Budaya organisasi merupakan dimensi stabilitas dengan nilai rata-rata Baik. Komunikasi pegawai di Dinas Pemuda dan Olahraga Provinsi Bengkulu sudah baik. Respon karyawan terhadap komunikasi dimensi kejelasan sudah berjalan dengan baik. Komunikasi dimensi akurasi sudah berjalan dengan baik. Dimensi konteks komunikasi telah berjalan dengan baik. Dimensi alur komunikasi telah berjalan dengan baik. Dimensi budaya komunikasi cukup baik. Kinerja organisasi Dinas Pemuda dan Olahraga Provinsi Bengkulu dalam dimensi persentase pemuda yang berpartisipasi dan berperan aktif dalam pembangunan Baik. Dimensi kinerja organisasi persentase pendidikan olahragawan berbakat baik dan dimensi kinerja organisasi jumlah atlet berprestasi (tingkat nasional baik).
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.