Our aim is to describe and explain how digitization can enable servitization for manufacturers.• We perform a multiple-case study at four manufacturing companies that have developed and exploited digital means for service infusion.• Three pathways for digitally-enabled servitization are identified: industrial servitization, commercial servitization and value servitization.• Dynamic resource configurations are assigned to overcome barriers specific to each pathway.• Competitive benefits include expansion of market reach and further integration into customers' processes.

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