This research seeks to investigate consumer perceptions of mobile advertising value that appears on their mobile devices, how their attitude towards these advertisements, and how consumers purchase intention in the advertised product. Furthermore, this study also tries to uncover the influence of advertising value on consumer attitudes and their impact on purchase intention. The research method used in this study is a quantitative method by applying the Structural Equation Modeling (SEM) technique to the primary data, which is obtained through questionnaires. The sampling method used was purposive sampling with a total of 200 respondents. The findings of this research showed that respondent's perception of mobile advertising value is differ based on its dimensions, the entertainment level of mobile advertising value is "low", the informativeness level are "moderate", while the irritation level is "high". In the other hand, respondent's attitude on mobile advertising are "moderate", while respondent's purchase intention on mobile advertising products are surprisingly "low". This research also found that the variables Irritation and Informativeness has significance influence on advertising attitude, while entertainment has no significance influence on advertising value.

Salah satu hal lain yang berbeda dari Internet dengan media tradisional adalah kemampuan untuk menyatukan akses informasi dan hiburan. Hal yang bisa dimanfaatkan adalah melakukan pemasaran dan periklanan. Instagram merupakan salah satu sosial media yang sekarang sedang berkembang dan mempunyai banyak pengikut, Media sosial Instagram memunculkan fitur baru yaitu layanan Instagram ads. Layanan Instagram ads adalah fitur layanan iklan yang bisa memasang iklan secara langsung oleh para pelaku bisnis. Sistem yang digunakan pada layanan Instagram ads adalah sistem swalayan atau self-serve. Mengetahui pesatnya perkembangan periklanan di sosial media, terutama Instagram maka perlu diketahui seberapa efektif iklan yang dilakukan di media online Instagram menggunakan metode EPIC. Objek yang diteliti adalah Iklan kuliner yang ada di Instagram @kulinerbandung. Responden pada penelitian ini dilakukan dengan menyebar kuesioner kepada 400 responden di kota Bandung. Dimensi untuk mengukur efektivitas iklan adalah Empathy, Persuasion, Impact, and Communication. Berdasarkan persepsi konsumen terhadap dimensi Empathy skor rata-rata yang didapat sebesar 3,65, dimensi Persuasion sebesar 3,66, dimensi Impact sebesar 3,56, dan dimensi Communication sebesar 3,45 sehingga diperoleh nilai EPIC rate 3,58. Nilai EPIC rate 3,58 tersebut menunjukkan bahwa iklan kuliner melalui sosial media Instagram @kulinerbandung dinilai sangat efektif.

The online retail industry in Indonesia is growing rapidly and creating increasingly fierce competition. In online retailing, the website is the main media that should always be considered. Website must be developed in such a way as to create attraction, convenience and easiness for consumers, so as to generate purchase intention. One aspect that is still rarely studied in website development is about the websites atmosphere and how it relates to consumer behavior. This study aims to examine the effect of the websites atmosphere on consumers perceived flow and its impact on purchase intention. The method used in this research is quantitative method by applying Multiple Regression Analysis technique. Data were obtained through the distribution of questionnaires to 400 respondents who had visited the online retail website. The results showed that the dimensions of the website atmosphere consisting of virtual layout and design, virtual atmospherics, virtual theatrics and virtual social presence, had a significant effect on perceived flow. Perceived flow in turn also affects purchase intention significantly.

Indonesia has become the largest e-commerce market in South East Asia. According to Wearesocial and Hootsuite data, around 90% of internet users in Indonesia have experienced online shopping. In 2019, the e-commerce market's capital value in Indonesia reached USD 21 Million or about Rp 294 trillion. Based on McKinsey Report, the e-commerce industry in Indonesia is predicted to reach USD 40 million in 2022. The increase of online shopping activity reached 400% during the 2020 pandemic, causing a 23.11% increase in e-commerce service complaints. This research is conducted for improvement in e-commerce's service quality by integrating the kano model and E-ServiceQuality model. Results obtained from customers' needs will be true customer needs able to be analysed for the purpose of increasing satisfaction. Attributes of needs obtained from the voice of the customer will be grouped into E-ServiceQuality dimensions, such as Efficiency, Fulfilment, Reliability, privacy, responsiveness, compensation, and contact. Afterward, these attributes of needs will generate strong attributes and weak attributes grouped into several categories, kept, developed, and ignored. Based on the research conducted among 400 respondents, the conclusions to answer problems according to problem formulation within this research are obtained. The result of this classification is True Customer Needs, where the seven attributes are recommended to be improved, and one attribute is recommended to be developed. The eight attributes which become True Customer Needs are Interaction Channel, Customer Service Responsiveness, Website Feature, Up to Date Information, 24-hour Service, Quick Complaints Response, Cheap/Free Delivery Fee, and correct product guarantee.

-Website is one of the media campaigns that play an important role in the business world. Many large and small businesses have been using the website as a promotional media in marketing their products or service. The rise of online sales have an impact on the growing importance of the company's website as one of the factors of competitive advantage. Website created with an attractive appearance and easy to use, so it will create brand awareness in the minds of consumers, and if consumers have been aware of the site, so it will create a trust on consumers to buy goods in online shop. Consumer trust will have an impact on customer loyalty, so that the customer is likely to make repeat purchases. The purpose of this study was to investigate the effect of

No abstract

Wana Wisata Gunung Puntang yang terletak di Desa Cimaung, Kabupaten Banjaran, Kabupaten Bandung, merupakan salah satu destinasi wisata potensial yang menyediakan keindahan alam di Provinsi Jawa Barat. Gunung Puntang merupakan bagian dari rangkaian pegunungan Malabar. Potensi yang dimiliki Gunung Puntang yaitu Selain menawarkan wisata alam, dikawasan ini terdapat sebuah objek wisata sejarah peninggalan bangsa Belanda yang cukup unik. Sejumlah persoalan dihadapi oleh pengelola kawasan Gunung Puntang, terutama di NagaRa Puntang sebagai salah satu pengelola kawasan di Gunung Puntang. Tujuan pengabdian masyarakat yang dilaksanakan ini adalah untuk mengembangkan destination marketing, hospitality motivation, dan pengelolaan keuangan bagi pengelola Wana Wisata Gunung Puntang.  Kegiatan pengabdian masyarakat dilaksanakan pada 12 Desember 2022, bertempat di Venue Wisata Gunung Puntang yang dihadiri oleh 25 orang peserta dari pengelola Wana Wisata Gunung Puntang. Hasil feedback dari pengelola Wana Wisata Gunung Puntang selaku target pengabdian masyarakat menunjukkan bahwa kegiatan ini mampu memberikan kontribusi positif, kesegaran, dan wawasan kemampuan baru bagi pengelola Wana Wisata Gunung Puntang untuk meningkatkan kunjungan wisatawan dan mengelola keuangan dengan optimal.

Gunung Puntang merupakan gunung yang berada di Desa Cimaung Kabupaten Bandung, merupakan salah satu destinasi wisata potensial yang menyediakan keindahan alam di Provinsi Jawa Barat. Gunung Puntang adalah rangkaian dari pegunungan Malabar. Potensi yang dimiliki Gunung Puntang selain wisata alam adalah radio malabar yang merupakan peninggalan pada masa penjajahan Belanda. Sejumlah persoalan dihadapi oleh pengelola kawasan Gunung Puntang, terutama di NagaRa Puntang sebagai salah satu pengelola kawasan di Gunung Puntang. Masalah tersebut terkait belum optimalnya tingkat kunjungan yang disebabkan belum diterapkannya konsep destination marketing, peningkatan motivasi untuk keramahtamahan, dan pengelolaan keuangan yang belum profesional. Pengabdian masyarakat ini dilaksanakan dengan tujuan untuk mengembangkan destination marketing, hospitality motivation, dan pengelolaan keuangan bagi pengelola Wana Wisata Gunung Puntang. Kegiatan pengabdian masyarakat dilaksanakan pada 12 Desember 2022, bertempat di Venue Wisata Gunung Puntang yang dihadiri oleh 25 orang peserta dari pengelola Wana Wisata Gunung Puntang. Hasil feedback dari pengelola Wana Wisata Gunung Puntang selaku target pengabdian masyarakat menunjukkan bahwa kegiatan ini mampu memberikan kontribusi positif, kesegaran, dan wawasan kemampuan baru bagi pengelola Wana Wisata Gunung Puntang untuk meningkatkan kunjungan wisatawan dan mengelola keuangan dengan optimal. Kata Kunci: Destination Marketing, Hospitality Marketing, dan Pengelolaan Keuangan