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Understanding how tourists’ brand experiences impact their existential authenticity, and the role of existential authenticity in the formation mechanism of place attachment to the destination, are key issues for the marketing of a destination. The current study examines the relationship between tourists’ experience, existential authenticity, and place attachment, and the indirect effect of existential authenticity on the relationship between destination brand experience and place attachment from the oriental perspective against the slow tourism background. A self-administered survey was conducted at Yaxi town, the first international slow city in China. A total of 398 samples were analyzed using a two-step approach of the structural equation model (SEM). The findings show that destination brand experience partially impacts existential authenticity, and both the intrapersonal and interpersonal authenticity (the sub-dimensions of existential authenticity) significantly influence place attachment. Additionally, affective and behavioral experience indirectly influence place attachment through existential authenticity. Based on the conclusions, theoretical and practical recommendations are considered.

An in-depth discussion of place attachment in the relationship between residents’ perceived tourism impacts and their support for tourism is still lacking. The predictor of tourism involvement in this relationship has also been underestimated and little attention has been paid to industrial heritage tourism in relation to residents’ attitudes toward tourism development. To fill this gap, we extend upon the existing studies of residents’ attitudes toward tourism with place attachment (both place identity and place dependence) and tourism involvement based on social exchange theory, attitude theory, and the theory of planned behavior. A self-administered survey was completed by 336 residents of Huangshi, a city undergoing a transition to industrial heritage tourism in China. The findings show that residents’ support for tourism is the result of a complete behavior generation process. This has gradually formed through tourism involvement, cognition, affection, and behavior intention, emphasizing the importance of participation and affective attitude in determining residents’ attitudes toward tourism. To maintain the sustainable development of industrial heritage tourism in the economic transition from an old industrial region to new sectors, local authorities should attach more importance to strengthening residents’ native emotional bonds and concentrate on how to encourage local residents to participate in tourism activities.

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