Examining Structural Relationships among Brand Experience, Existential Authenticity, and Place Attachment in Slow Tourism Destinations

Shang, Wenwen; Qing, Yuan; Chen, Nan

doi:10.3390/su12072784

Cited by 37 publications

(50 citation statements)

References 82 publications

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“…It was also suggested that the bootstrap ML (maximum likelihood) and bias-corrected 95% confidence intervals (CI) should also be applied in the bootstrap method in AMOS [91,93,94]. Additionally, based on some tourism studies using the bootstrap method [88,[95][96][97], the current study chose 10,000 resamples for the bootstrap method. The results of the fit indices indicated that all the indicators corresponded well to the construct to which they belong.…”

Section: Measurement Modelmentioning

confidence: 99%

Examining Structural Relationships among Night Tourism Experience, Lovemarks, Brand Satisfaction, and Brand Loyalty on “Cultural Heritage Night” in South Korea

Chen

Wang

et al. 2020

Sustainability

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The night-time economy is an important part of the urban economy and contributes significantly to modern cities’ GDP. The development of night tourism is one of the crucial means to enrich and prosper the night-time economy. Recently, as a popular topic of sustainable development, night tourism has received extensive attention. However, little attention has been paid to night tourism, especially from the emotional perspective of tourists. Furthermore, discussions on how and why tourists become interested in night tourism are still lacking. To fill the research gap, based on the theory of experience economy, we used the concept of lovemarks to explore the influence of tourists’ tourism experience and lovemarks on their brand satisfaction and brand loyalty. A self-administered questionnaire was completed by 487 tourists of “Cultural Heritage Night”, a night tourism brand in South Korea. The results indicate that tourists’ entertainment and educational experience significantly influence their lovemarks (both of brand love and respect), and esthetic experience only significantly influences brand respect. Furthermore, the influence of tourists’ lovemarks on brand satisfaction and loyalty is also validated. To retain the sustainable development of night-time economy and night tourism, local authorities and destination managers are recommended to provide night tourism brands (products) with optimal experience effects and entirely emotional and functional attributes.

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Section: Measurement Modelmentioning

confidence: 99%

Examining Structural Relationships among Night Tourism Experience, Lovemarks, Brand Satisfaction, and Brand Loyalty on “Cultural Heritage Night” in South Korea

Chen

Wang

et al. 2020

Sustainability

Self Cite

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“…The former refers to the sensory enjoyment and self-realization of individuals in performing tourism activities, whereas the latter refers to the natural and equal interpersonal interaction between tourists and other persons in tourism destination [1]. It is worth noticing that the over-generalization of existential authenticity should be avoided [13][14][15][16] because not all Sustainability 2021, 13, 3716 2 of 14 tourism experiences can enhance tourists in attaining a state of "authentic being" [17]. In this regard, Kirillova found that the influence of existential authenticity in the settings of cultural heritage, sightseeing, theme parks, backpacking, and volunteer tourism is much more conspicuous and significant than in other tourism contexts [18].…”

Section: Introductionmentioning

confidence: 99%

“…Some scholars found that the object-based authenticity positively affects tourists' loyalty while existential authenticity has no significant influence [9,21]. However, other scholars suggested conflicting findings [8,15,16]. Likewise, the influence of existential authenticity on loyalty is equally under-researched.…”

Section: Introductionmentioning

confidence: 99%

Authenticity, Perceived Value and Loyalty in Marine Tourism Destinations: The Case of Zhoushan, Zhejiang Province, China

et al. 2021

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A very good understanding and knowledge about the tourists’ perceptions are of critical importance for the management and marketing of tourism destinations and sites of all types. The aim of this study was to investigate the perceived authenticity and its relationship with perceived value and loyalty of tourists in the context of marine tourism. First, the study proposed a research model based on the conceptual foundations of authenticity, perceived value and loyalty. The suggested model was then tested by means of a quantitative survey conducted in Zhoushan, one of the most popular Chinese marine tourism destinations. The study’s findings revealed that the object-based authenticity and interpersonal authenticity significantly affected perceived value and loyalty of tourists, and the perceived value partly mediated the relationship between authenticity and loyalty. The article is completed by discussing the theoretical and managerial implications.

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“…Study the brand experience and the structural relationship between authenticity and place attachment in slow travel destinations (Shang, 2020) intangible and Space…”

Section: International Research Status and Trendsmentioning

confidence: 99%

A Summary of the Study on the Authenticity of Traditional Village Architecture Space

Mi¹,

Yu²

2021

JSS

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The principle of authenticity is the basic and primary principle of the protection of historical and cultural heritage. It is the key to measuring the value of the heritage and the basis for the protection of the heritage. It is inseparable from the protection of traditional villages. As an important part of the cultural heritage of traditional villages, architectural space is an important carrier of traditional village memory and culture, carrying various material and intangible functions. At present, the importance of historical and cultural heritage protection and authenticity protection of traditional villages is becoming more and more prominent. This article summarizes relevant domestic and foreign research, hoping to understand the authenticity protection of historical and cultural heritage and traditional village architectural space from existing research results.

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Examining Structural Relationships among Brand Experience, Existential Authenticity, and Place Attachment in Slow Tourism Destinations

Cited by 37 publications

References 82 publications

Examining Structural Relationships among Night Tourism Experience, Lovemarks, Brand Satisfaction, and Brand Loyalty on “Cultural Heritage Night” in South Korea

Examining Structural Relationships among Night Tourism Experience, Lovemarks, Brand Satisfaction, and Brand Loyalty on “Cultural Heritage Night” in South Korea

Authenticity, Perceived Value and Loyalty in Marine Tourism Destinations: The Case of Zhoushan, Zhejiang Province, China

A Summary of the Study on the Authenticity of Traditional Village Architecture Space

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