Motivational research and psychological research are not identical. The author believes that failure to differentiate between motivational research and psychological research has been largely responsible for failure to make greater progress in consumer research. This is because a systematic model for the psychological study of the consumer has not been developed. Dr. Woods examines the interrelationships of a number of psychological variables. He explains the differences between the “person” variables and the “product” variables in the study of consumer behavior.
The fundamental premise of this article is that aesthetic theorists have a responsibility more clearly to delineate the parameters of aesthetic objects than has been done. It is concluded that these parameters are known but have not been systematically organized. Consequently, they are not known as distinct parameters except to aesthetics specialists, and certainly not to practitioners in applied aesthetics. Three well-known parameters are delineated; formal parameters, fidelity parameters, and content (message) parameters, Three applied situations in which aesthetics are employed are described. These are fashion apparel design, art design, art psychotherapy and product advertising. For each of these it is illustrated how knowledge of the three parameters might lead to better applications.
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