Psychological Dimensions of Consumer Decision

The Readership of Corporate Websites: A Cross-Cultural Study

“…Although originally used to categorize product types (Woods, 1960), hedonism and utilitarianism have become a common distinction between two different motivations behind people's Web surfing behavior (e.g. Childers et al, 2001;Cotte et al, 2006;Hartmann et al, 2006;Overby & Lee, 2006).…”

Regulating Market Language: Market Failure in Descriptive Signals

“…That is, the importance of the framing effect may be ranked through a simple version of the categories of consumer value as used in the marketing literature (see Woods 1960) and defined by Park et al (1986): functional goods-those that "solve consumption related problems"-and symbolic goods-those that "fulfill internally generated needs for self-enhancement, role position, group membership or ego-identification." For example, a lawnmower is considered a functional good; (gem) diamonds are symbolic.…”

“…Woods (1960) considers a third category, experiential, which relates to "sensory pleasure, variety and cognitive stimulation," which this paper groups with functional goods. 10 To a certain extent, this heuristic acts as a theoretical dogleg.…”

“…That is, it inserts another difficult to define category-symbolic good-into the problem. However, the categories of symbolic versus functional use have been used in the marketing literature of branding at least sinceWoods (1960). Furthermore, product use is more easily observed or surveyed than product value, as the literature on contingent valuation has shown.…”

Benlik-İmajı Uyumunun Retoriği: Bana Ne Tükettiğini Söyle Sana Kim Olduğunu Söyleyeyim

“…Buradan hareketle, tüketici davranışının benlik kavramıyla eş anlamlı olarak "ego" güdümlü olduğu belirtilmektedir (Markin, 1974:189). Woods (1960), ürünle ilişkilendirilen ego bağlanımının yüksek olduğu durumlarda tüketici için ürün imajının önemli olduğunu ileri sürmüştür.…”