Purpose This study focuses on the Indonesian seniors’ motivation in terms of travelling to a destination abroad. Using the push–pull motivation constructs and recognising the role of culture in influencing travel behaviour, the purpose of this study is to develop a better understanding of the underlying factors that explain why Indonesian seniors travel to and select an international destination. Design/methodology/approach A questionnaire-based survey was completed to collect data from 246 Indonesian seniors aged 55 years and over who had travelled overseas. Factor analysis was applied to reduce the total of 34 push and pull travel motivation items into new underlying factors. Informal interviews were also undertaken to support the analysis. Findings Personal development, relaxation and relationship enhancement appeared to be the three factors that internally pushed the seniors to travel abroad. Meanwhile, facilities and hygiene, destination familiarity, value for money and destination proximity, local attractions and supporting travel facilities were found to be the factors that pulled the seniors to select an international destination they would like to visit. The emergence of relationship enhancement, destination familiarity and value for money and destination proximity factors were evident that the unique aspect of Indonesian cultural values could shape the motivation of Indonesian seniors to go travelling. Originality/value Although studies on senior travel motivation are abundant, empirical research studies that focus on examining Indonesian senior travel behaviour are still rare. This study therefore serves as one of the first attempts to examine the behaviour of Indonesian seniors when undertaking outbound travel trip. Based on the study’s findings, practical recommendations were offered to tourism stakeholders involved in tailoring a specific tourism product and services for the Indonesian senior tourist market.
This research aims to study what sustainable factors of Dana Hotel in the human assets; and also find out what the status of Dana Hotel, using VRIN analysis (Value, Rarity, Imperfect Imitability, and Non-Substitutability) from Natural Language Data of observation and in-depth interviews in a descriptive qualitative study. In results, in order to achieve sustainability, Dana Hotel has valuable, rare, imperfectly imitable, and non-substitutable factors in the human assets. As the human assets are valuable, rare, imperfectly imitable, and non-substitutable, the status of Dana Hotel is sustainable in the context of human resources. It is concluded that following the success of Dana Hotel, organizations that have those factors or even more, tend to have big opportunities to survive.
As customers concern more about the environment, sustainable food demands, which are locally produced, organic, seasonal, and vegetarian or semi-vegetarian, are increasing. Besides, Theory of Planned Behavior (TPB) explains that behavior is guided by intentions with the factors of attitude, subjective norm, and perceived behavioral control to predict food choices; food purchasing habits and intake; and attitudes and preferences. Therefore, the research purpose is to examine customers' acceptance of The Netherlands restaurant implementing sustainable food concept using TPB. Data analysis of 10 semi structured interviews shows that the customers of Restaurant NL are more likely guided by external factors of subjective norms: work related dine-in; others' encouragement to eat more healthy and more responsibly, as the intentions are to have sustainable benefits.
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