Abstract:This research aims to study what sustainable factors of Dana Hotel in the human assets; and also find out what the status of Dana Hotel, using VRIN analysis (Value, Rarity, Imperfect Imitability, and Non-Substitutability) from Natural Language Data of observation and in-depth interviews in a descriptive qualitative study. In results, in order to achieve sustainability, Dana Hotel has valuable, rare, imperfectly imitable, and non-substitutable factors in the human assets. As the human assets are valuable,… Show more
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