No abstract

I speak through my clothes, at this time the function of today's fashion is not only as a cover of the body for the sake of modesty, but as a way of communicating. Fashion communication can be conveyed through clothing, costumes, and make-up which associated with the latest issues, such as mental health. WHO revealed that 450 million people in the world had suffer from mental disorders, and more than 150 million people have experience depression. Yami Kawaii is a fashion style that represents a depressive style of clothing with a cute touch. The Yami Kawaii fashion users trying to communicate to others about how they suffer from psychological or mental disorders by combining visual elements such as injection, bandages, pills, plasters and tools that are often used for suicide, such as weapons and ropes combined into a pastel dress with a heart motif, and some writing in a beautiful font, as part of kawaii. This research uses Roland Barthes' semiotic theory approach in shaping the meaning of denotation, connotation, and myth. This study aims to examine the relationship between visual elements in the Yami Kawaii style in forming meanings related to mental health. This study uses text analysis using 5 styles of Yami Kawaii looks from head-to-toe style and then examined using elements of fashion with six (6) elements of fashion, including: (1) Silhouettes, (2) Lines, (3) Details, (4) Fabric, ( 5) Motif, ( 6) Colors in clothing (apparel) and fashion accessories. The results of this study indicate that there are denotative, connotative, and mythical meanings of the Yami Kawaii Style which are related to mental health issues.

Goa Pawon is one of tourist destination that has begun to be known by West Java’s people. In Goa Pawon, there are local people which becomes “ojeg”/motorcycle taxi drivers who often take tourists to Goa Pawon, but the survey results shown that they have not optimized their capacity to be able to act as a frontliner services for tourism. In fact, if they have basic knowledge of tourism and how to serve tourists excellently, tourists will feel satisfied whose impact is to increase their income as well as become agents that can accelerate the promotion and popularity of Goa Pawon.