Kajian Semiotika: Style Yami Kawaii Dan Kesehatan Mental

Abstract

I speak through my clothes, at this time the function of today's fashion is not only as a cover of the body for the sake of modesty, but as a way of communicating. Fashion communication can be conveyed through clothing, costumes, and make-up which associated with the latest issues, such as mental health. WHO revealed that 450 million people in the world had suffer from mental disorders, and more than 150 million people have experience depression. Yami Kawaii is a fashion style that represents a depressive style of clothing with a cute touch. The Yami Kawaii fashion users trying to communicate to others about how they suffer from psychological or mental disorders by combining visual elements such as injection, bandages, pills, plasters and tools that are often used for suicide, such as weapons and ropes combined into a pastel dress with a heart motif, and some writing in a beautiful font, as part of kawaii. This research uses Roland Barthes' semiotic theory approach in shaping the meaning of denotation, connotation, and myth. This study aims to examine the relationship between visual elements in the Yami Kawaii style in forming meanings related to mental health. This study uses text analysis using 5 styles of Yami Kawaii looks from head-to-toe style and then examined using elements of fashion with six (6) elements of fashion, including: (1) Silhouettes, (2) Lines, (3) Details, (4) Fabric, ( 5) Motif, ( 6) Colors in clothing (apparel) and fashion accessories. The results of this study indicate that there are denotative, connotative, and mythical meanings of the Yami Kawaii Style which are related to mental health issues.