Reducing the harmful effects on the environment and increasing the expression of sustainable development principles is one of the most topical challenges all around the world. Given the importance of logistics for the economy and the growing concern for the environment, the purpose of this article was to reveal a green logistics (GL) practice framework for sustainable development. Based on a systematic and comparative analysis of the scientific literature, the authors present a theoretical conceptual model for applying GL practices to sustainable development. In order to assess the expression of GL practices and their determinants in Lithuanian transport and logistics services companies, a quantitative questionnaire survey was conducted. Descriptive statistics, correlation, and regression analyses were used to analyze the data. The results made it possible to identify GL areas such as green transportation, green warehousing, green management, sustainable waste management, and the prevailing GL practices in Lithuania: “Eco-driving”, “Optimization of transport routes”, and “Optimization of transport cargo distribution”. The factors that most encouraged the application of GL practices in the studied companies were: legal regulation and policies, requirements of business partners, service users, customers and society, awareness of the company’s top management, and corporate culture focused on environmental conservation and sustainable development.
Factors influencing customer retention are important in the study of consumer relationship conception witch has implications for organizational business strategy and regulatory policies. Much research has already examined the consumers' repeated purchase intentions, however there is no united point of view concerning the factors conditioning customer retention, and means of its assessment and determination. The aim of the paper -to create a theoretical model of customer retention and to prove it in Lithuania Mobile Operators practice. The empirical research results showed that there is a statistically significant positive correlation between factors identified in the theoretical model: customer satisfaction, relationship quality, switching costs and customer retention
Purpose: The paper analyzes consumer attitudes and related behavior towards organic products and determines the factors affecting consumer attitudes towards organic products andLithuanian consumers' choices. Methodology: Previous scientific works are analyzed and generalized in order to provide scientific substantiation for the research. A questionnaire survey is provided in order to approve the theoretically established factors in the Lithuanian market of organic products. The questionnaire is comprised of 23 statements representing eight latent variables: six possible reasons for the choice of an organic product (health issues; environmental concerns; food safety and quality; economic reasons; social reasons; psychological reasons) and two possible outcomes (intentions to choose organic products; actual organic product purchases). The survey results are based on the answers of 269 respondents representing the population of the four biggest cities in Lithuania. Findings: The results indicate the structural differences between theory and its application for the Lithuanian market; therefore, the factors are reestablished. The research results show the high level of Lithuanian consumers’ environmental consciousness; also, a willingness to share information relating to environmental issues with friends; and active engagement in sharing information about environmentally related issues. However, consumer awareness of the relationship between organic products, and health and quality issues is lower, indicating the necessity to be managed. Also, consumers do not express high agreement that organic products have to be more expensive; they do not intend to pay a higher price for them. Research results show that Lithuanian consumers do not choose organic products often and they also do not express conformable behavior (resulting from organic product purchases). Implications for theory and practice: The research results enable the ability to compose a clear framework of Lithuanian consumer attitudes and behavior towards organic products. The established factors affecting consumer attitudes and behavior can be further explored and modeled according to different market situations. Originality and value: Based on the results, companies can elaborate on effective marketing strategies fostering consumer attitudes and behavior in a particular way.
The article analyses the problem of setting the ecological criterion in social-ethical marketing. The main levels of ecological evaluation are defined as essential elements of the social-ethical marketing concept, the criteria of ecological evaluation are highlighted in these levels and limits are set for the ecological evaluation in the context of corporate social responsibility.The determined criterion for the ecological evaluation in different levels in the context of social-ethical marketing becomes the target of practical argumentation.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.