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The concept of archaeological heritage management (AHM) has been key to wider archaeological research and preservation agendas for some decades. Many universities and other education providers now offer what is best termed heritage management education (HME) in various forms. The emphasis is commonly on archaeological aspects of heritage in a broad sense and different terms are often interchangeable in practice. In an innovative working-conference held in Tampere, Finland, we initiated a debate on what the components of AHM as a course or curriculum should include. We brought together international specialists and discussed connected questions around policy, practice, research and teaching/training, at local, national, transnational and World Heritage levels. In this article we take the Tampere discussions further, focusing especially on the meaning, necessity, implications and prerequisites of interdisciplinary HME. We offer our thoughts on developing HME that reflects the contemporary aspects and needs of heritage and its management.

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for their help in implementing the field research in Pécs and for providing 'insider' views of the year when Pécs was European Capital of Culture. She also thanks the coordinators of the European Capital of Culture Volunteer Programmes and all the volunteers who assisted in collecting and translating the data in Pécs, Tallinn, and Turku. Katja Mäkinen warmly thanks the organizers of the European Citizen Campus project for their good cooperation and support for the research and for providing the access to relevant sources of information. She particularly thanks Janine Fleck for granting permission to use her research interviews with the participants in the European Citizen Campus project in Freiburg, Germany. We all want to thank the many research assistants and project researchers who helped us to collect, translate, and transcribe our field research data in the EUROHERIT project. We thank following people for their hard work:

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The European Heritage Label (EHL) is a recent flagship heritage action of the European Union and focuses on the European dimension of Europe’s histo- ry and heritage as part of the Union’s cultural policy. One of the central con- cerns of the EU’s cultural policy is to generate a sense of belonging and iden- tity among European citizens. While efficient promotion of the visibility of the EHL among European audiences could be expected corresponding to the political objectives, the EHL continues to struggle with broader public recog- nition. Based on fieldwork findings, the article discusses the visibility of the EHL action as a network of heritage sites that challenges national narratives by promoting a European dimension of heritage. The article identifies diverse shortcomings in creating public visibility, such as the missed opportunity of the European Year of Cultural Heritage 2018 for creating useful synergies. The findings suggest that the EHL has potential to initiate public debate of what is European heritage, which may result in enhancing social cohesion in Europe. However, the label would benefit from the development of a joint strategy for improving the visibility of the EHL network at the local, nation- al and European levels.