The issues of improving corporate governance as a social interactions system are a management task that is quite complex and urgent. The authors devoted their research to the problems of improving corporate governance as a system of social interactions. The authors studied legislative norms, analyzed the social essence of corporate governance, objective and subjective factors, gave a comparative description of the progressive global models of corporate governance, and the Ukrainian model. To formulate relevant proposals, the authors surveyed 174 respondents, to study whose interests, in their opinion, are primarily implemented in corporations. The generalization of the existing approaches of modern economic theory and practice to understanding and defining the essence of corporate governance made it possible to form a methodology of corporate governance as a system of social interactions, which was positively assessed by the respondents and which will strengthen trust in the company and contribute to the creation of value in the interests of shareholders, employees and other stakeholders, which will lead to an increase in its value of the company by increasing its competitiveness, efficiency and growth. However, in the study, possible obstacles arose, which will be studied in more detail in further investigations by the authors.
High development of computer, information systems and telecommunication technologies has led to the formation of a new type of economic activity, namely - e-business, which is any business activity that uses the capabilities of global information networks to transform internal and external communications in order to further profit. The development of e-commerce is in two directions: increasing the number of Internet users, who are interested in buying goods and increasing the number of online stores, introducing secure online payment methods, reducing the cost of delivery, increasing speed and quality of service. Today, the global e-commerce market is one of the most dynamic and steadily growing markets. The growth of global retail Internet trade over the past three years was 6%. According to forecasts, taking into account the current trends of the global pandemic in 2023, the share of global retail Internet trade will increase to 22,1% and will be significantly ahead of the growth rate of retail trade. In Ukraine, the turnover of online shopping in 2020 increased by 41% and amounted to 107 billion UAH. Experts attribute this to the increase in the share of Internet penetration in Ukraine and the number of Internet users. Also, e-commerce is especially relevant because it allows you to fully present your business on the Internet, to tell the maximum about products and services to consumers, develop a brand, personal brand, as well as track the actions of visitors, thus analyzing efficiency and taking corrective action. To promote the online store on the example of «Swiss Energy», a program was developed using several methods of advertising: organizing a lottery, creating a layout of coupons and their electronic distribution to customers; creation and distribution of a presentation - a catalog of new products; distribution of leaflets to inform potential buyers; outdoor advertising. The expediency of the developed advertising activities is confirmed by the following data: the number of buyers for the week increased by 37%; the average cost of a check increased by 27%; the number of site pages viewed by visitors increased from 8 to 14.
The growth of costs for innovation, as well as the growing role of public administration institutions, makes us take a fresh look at the cost management system. The article discusses the key point of the innovation cost management system at different levels of administration. Public administration institutions contribute to the implementation of innovation in the framework of both its own economic strategy and taking into account the strategy of higher governing bodies. The interaction and cooperation of various management structures within the framework of the implementation of a single innovative project can create an excessive expenditure of financial resources, which is why the issue of competent management of innovative costs becomes so significant. On a specific innovation project, possible problems in the interaction of various public administration institutions are considered, when planning and implementing a joint innovation project.
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