The article presents the question of the effect of the effectiveness of various elements of cultivation technologies on the competitiveness of Camelina sativa and the profitability of its cultivation on acidic, low-fertility sod-podzolic soils. Fertilizers are one of the fast-acting and effective factors in increasing the yield of Camelina sativa. It was established that introduction of mineral fertilizers had a significant impact on competitiveness of Camelina sativa seeds. Dependence of productivity elements and yielding capacity on crops has been determined. It was established that spring cruciferous crops had different seed productivity. According to the results of conducted research, it was found that the highest seed yielding capacity among spring cruciferous crops had spring Brassica napus L., but the oil content in Camelina sativa seeds was 46.53%, which is 4.08% more than in Brassica napus L. Therefore, oil outcome from the yield of Brassica napus L. and Camelina sativa was almost the same.
Research has been conducted on land development and land management in Ukraine and evaluation of their effectiveness in terms of new land relations. The main purpose of the article is to investigate some aspects of land development and land management in Ukraine and evaluate their effectiveness in terms of new land relations. The analysis of the land management works on the reform of land relations is carried out; the measures for the elimination of problems in land management are proposed. The implementation of modern technologies - namely open e-commerce, the introduction of distributed ledger technology - blockchain, simplification of land registration procedures will contribute to the quality of land management and transparency.
The results of research on increasing resistance of winter wheat varieties of different geographical origins to adverse weather conditions in the zone of unstable moistening in the North-Eastern Forest Steppe of Ukraine have been summarized. Rational use of agrometeorological resources made it possible to determine optimal terms of work on the elements of cultivation technology, taking into account weather conditions of the current year nd on their basis, to improve adaptive technologies for growing winter wheat varieties. This contributed to increase of yielding capacity, quality of grain and sustainability of agriculture. Such conditions were favorable for winter wheat crops of late sowing periods, the plants of which reached tillering phase on a significant part already in winter period. Yielding capacity of winter wheat by sowing dates (on average by varieties
Based on the retrospective analysis, the necessity of state regulation of the grain market in the conditions of sustainable development is proved in the article. The priority directions of improvement of organizational and economic regulation of sustainable development of agricultural production are offered and the degree of development of each element of the infrastructure of the agrarian market, their mutual influence on the development of the agrarian sector is determined.
доцент, доцент кафедри маркетингу та логістики, Сумський національний аграрний університет Ні Сявей, магістрант кафедри маркетингу та логістики, Сумський національний аграрний університет МАРКЕТИНГ ПЕРСОНАЛУ ЯК ЧИННИК ПІДВИЩЕННЯ КОНКУРЕНТОСПРОМОЖНОСТІ ПІДПРИЄМСТВА On the basis of theoretical research, this paper expounds the basic connotation and necessity of human resource marketing. Then it further describes the historical development and current four new trends of human resource marketing in Chinese enterprises. The author determines that the marketing strategy of high quality human resources is an important factor to improve the competitiveness of China's high enterprises. The author introduces and analyzes in detail the main characteristics of human resource marketing activities of Chinese companies, and clarifies the interactive relationship between human resource management marketing and enterprise competitiveness from the aspects of system, culture, management, development, innovation and technology. The article points out thatChina's companies have been striving to build human resource management system, focusing on the establishment of human resource planning and talent pool; the construction of enterprise post qualification standard system to do a good job of human resource allocation; the establishment of scientific performance management, improvement and standardization of incentive scheme; the application of advanced technology in human resource management, Establish the network system of human resource service for enterprises. It is proved that the effectiveness of staff marketing to some extent determines the competitiveness of Chinese enterprises. Facts have proved that Chinese enterprises pay more and more attention to human resource marketing. Thus, on the example of the data of the Chinese company Haier, which specializes in the production of household appliances, the authors conducted a PEST-analysis of the company and identified the factors that shape its
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