An epidemic of twenty-first century is overweight and obesity which is a consequence of inappropriate eating habits and sedentary lifestyle. Relying on statistical data overweight and obesity is a serious problem for young people, since the ratio of obese young people (below 35) is constantly increasing in the developed regions of the world. In an empirical research 419 adult females between 24 and 38 were questioned. The aim of the research was to segment Azerbaijan females belonging to Generation Y based on their eating behaviour. In order to measure eating behaviour the shorter version of Three Factor Eating Questionnaire (TFEQ-R 18) including 18 items was used. Relying on the results three main consumer groups can be distinguished, namely functional eaters (36.3%), conscious eaters (27.2%) and emotional and hedonic eaters (36.5%). Functional eaters have average level of income and bachelor degree. They are typically single. They do moderate physical activity and have normal weight based on their BMI. Conscious eaters have high level of income (over the average) and bachelor or master degree. The ratio of married and single women is almost the same among them. They do regularly sport, mainly once a week, or at least three times a week. They can be characterized by underweight or normal body weight. Emotional and hedonic eaters have low income level and associate or bachelor degree. They are single. They follow sedentary lifestyle; none of them do high level of physical activity and they have problems with their weight (overweight or obesity). Segmenting customers based on their eating styles are really useful for health sector, especially doctors, dietetics and psychologists since they can plan their assortment based on customers' needs or plan a personal diet.
The consumption of poultry is an important source of nutrition, so it is a basic need for everyday food conception. To supply the population is not only a sensitive social question, but also a question of national health. The aim of this study is to reveal the connection between the preference of poultry and the basic socio-demographic factors and highlight the circumstances of purchasing this type of meat. In order to understand the preference of poultry, a large sample quantitative (N=1 023 respondents) study was conducted. The preference of poultry depends on the age and residence of consumers. People over 50 and below 34 living in larger cities have the most favorable preference towards poultry. In order to understand the circumstances of purchasing poultry and other meat products, an observation (N=134) was conducted. Customers typically buy fresh meat in super-and hypermarkets or at butcher's and they request the product from salespeople. Shoppers prefer to buy poultry than pork or beef. Considering poultry people usually buy pigeon-breast either filet or boned. People pay an average amount of 3 700 HUF for meat, however, the standard deviation is high. The mode are 2 000, 4 000 and 6 000 HUF. In general, the process of purchasing lasts for 10 minutes. Customers usually buy poultry because of hedonism and healthy eating style that is why companies have to sell the advantages and not only the product on the market.
Magyarországon a turizmus meghatározó gazdasági ágazatot képvisel. A 2020-as COVID-19 pandémia azonban mindent megváltoztatott. Tanulmányunk célja a koronavírus belföldi turizmusra gyakorolt hatásának feltérképezése szekunder és primer adatok által. Kvalitatív kutatás (online mélyinterjúk) alapján feltártuk, hogy a koronavírus nem szegte a fiatalok kedvét a szabadidős célú utazástól és az áremelkedés ellenére sem akarnak lemondani a kikapcsolódás ezen formájáról. Kvantitatív kutatásunk segítségével elvégeztük a fiatalok szegmentálását. A VLQ alapján 9 érték került vizsgálatra, amit két faktorba különítettünk el: az önmegvalósítás és a család. Ennek alapján 3 fogyasztói csoportot azonosítottunk: családcentrikusak, semlegesek, valamint az önmegvalósítók. A belföldi utazási szándék leginkább az önmegvalósítókra jellemző. A többség a 10% alatti áremelkedést tartja reálisnak, a drágulás ellenére a megkérdezettek fele utazna belföldön a korlátozások feloldása után. Kutatásunk eredményei kiemelten hasznosak lehetnek a turizmus, vendéglátás iparágban működő vállalkozások számára.
The consumption of poultry is an important source of nutrition, so it is a basic need for everyday food conception. To supply the population is not only a sensitive social question but also a question of national health. The aim of this study is to reveal the connection between the preference of poultry and the basic socio-demographic factors and highlight the circumstances of purchasing this type of meat. In order to understand the preference of poultry, a large sample of quantitative (n=1 023 respondents) study was conducted. The preference of poultry depends on the age and residency of consumers. People over 50 and below 34 living in larger cities have the most positive preference towards poultry. In order to understand the circumstances of purchasing poultry and other meat products, an observation (n=123) was conducted. Customers typically buy fresh meat in super-and hypermarkets or at the butcher's and they ask for the product from salespersons. Shoppers prefer to buy poultry to pork or beef. Considering poultry, people usually buy breast either filet or boned. People pay an average amount of 3 700 HUF for meat, however the standard deviation is high. In general the process of purchasing lasts for 10 minutes. Customers usually buy poultry because of hedonism and healthy eating style that is why companies have to sell the advantages and not the product on the market.
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