Baromfihús fogyasztási és vásárlási szokások elemzése szocio-demográfiai tényezők függvényében

Abstract

The consumption of poultry is an important source of nutrition, so it is a basic need for everyday food conception. To supply the population is not only a sensitive social question, but also a question of national health. The aim of this study is to reveal the connection between the preference of poultry and the basic socio-demographic factors and highlight the circumstances of purchasing this type of meat. In order to understand the preference of poultry, a large sample quantitative (N=1 023 respondents) study was conducted. The preference of poultry depends on the age and residence of consumers. People over 50 and below 34 living in larger cities have the most favorable preference towards poultry. In order to understand the circumstances of purchasing poultry and other meat products, an observation (N=134) was conducted. Customers typically buy fresh meat in super-and hypermarkets or at butcher's and they request the product from salespeople. Shoppers prefer to buy poultry than pork or beef. Considering poultry people usually buy pigeon-breast either filet or boned. People pay an average amount of 3 700 HUF for meat, however, the standard deviation is high. The mode are 2 000, 4 000 and 6 000 HUF. In general, the process of purchasing lasts for 10 minutes. Customers usually buy poultry because of hedonism and healthy eating style that is why companies have to sell the advantages and not only the product on the market.

Fogyasztói asszociációk és vásárlási szokások a rövid ellátási láncok kapcsán

“…Ebből is fakad, hogy a helyi termék fogalmával szoros kapcsolatban áll. A helyi termék fogalma bár szintén nincs szigorú szabályokhoz kötve, de fő jellemzője a rövid ellátási láncban tör-ténő értékesítése (Huszka, 2008;Peters et al, 2008;Brain, 2012;NAK, 2016;Granvik et al, 2017). A helyi termék és a rövid ellátási lánc emellett fontos hívószavai lettek a fenntartható élelmiszer-ellátási láncokat vizsgáló nemzetközi tanulmányoknak (Morgan, 2010;Granvik, 2012;Garnett, 2014;Baldy, 2019, Kotler, 2020.…”

Analysis of Consumer Behaviour in the European Poultry Meat Market

“…A Hungarian study found that the preference for poultry meat depends on the consumer's age and place of residence, with the preference for poultry meat being highest among people aged 50 and over, young people under 34 and those living in cities with county status. People in better financial circumstances consume more poultry meat than people with lower social status (Huszka et al, 2018). Although turkey meat has many physiological advantages, it is still not a very popular product among Hungarian consumers.…”

“…Another survey, which examined the frequency of poultry meat purchases by gender, found that women purchase more of this meat weekly than men do. The increase in the frequency of poultry meat purchases can be associated with higher educational attainment (Szakály, 2016;Huszka et al, 2018). After analysing the past, it is worth looking at the trends that will determine future purchasing habits.…”

“…Because of changing production and consumer needs and expectations, poultry farmers in Hungary and Europe have been producing, processing and selling free-range poultry for several years. Poultry meat has increasingly evolved from a commercial product to a premium food product and is therefore no longer considered a product of the average consumer (Huszka et al, 2018). The demand for poultry products with added value and quality is expected to continue to grow among consumers of premium products (Aliczki et al, 2013;Huszka, 2017).…”

“…A representative survey of 1 000 consumers by Szakály (2016) showed that some consumers buy large quantities of poultry meat at once, which they do not prepare fresh but freeze for later use. In research also aimed at the consumption of fresh meat (n=1023), the participants mostly preferred poultry meat, among poultry products, chicken meat, including chicken breast (29.9%), was the most popular, duck meat (0.7%) and turkey meat (2.2%) hardly made any purchases (Huszka et al, 2018). In Hungary, when we talk about poultry meat, it is not equal to chicken meat consumption, but the distribution above also shows that the consumption of other poultry meat (turkey, duck, goose) is not significant.…”