Athletes have the right to combine their sport and higher education careers (e.g., dual career), but differences in the recognition of the student-athlete’s status and availability of dual career programmes and services exist worldwide. The purpose of this study was to investigate the dual career phenomenon through the international student-athletes’ views. Student-athletes competing at the 2017 Summer Universiade were recruited to respond a 31-item online survey encompassing demographic characteristics (Q1-8), sport and university engagement (Q9-13), student-athletes’ knowledge and possible sources of information regarding dual career (Q14-22); and dual career support at personal, sport, and academic levels (Q23-31). Four hundred twenty-six respondents (males: 46%, females 54%), competing in 22 different sports (individual: 74%, team: 26%) from Africa (4%), America (20%), Asia (34%), Europe (39%), and Oceania (3), had experienced previous international sports events (94%). Differences among continents emerged for sport (p<0.001) and university (p = 0.039) engagement, and transfer time from home to the training venue (p = 0.030). Individual sports student-athletes showed higher sport engagement (p = 0.003) compared to team sports counterparts. Differences among university majors emerged for university engagement (p<0.001). Long absence from classes (57%), limited leisure time (50%), financial uncertainty (44%), reduction of training due to education (42%), and overload feelings (37%) emerged. The majority of the sample resulted not familiar with dual career programmes (60%) and public authorities (69%), envisaging national dual career policies at university (37%) and sport (25%) levels. Multiple relevant dual career supporters at personal, sport, and university levels were identified, mainly parents (86%) and coaches (65%). To strengthen the potential of the student-athletes of the future, a dual career network should be established among several stakeholders, for transnational cooperation and sharing of knowledge and best practices through extensive communication between policy-makers, practitioners and those having a strong supportive dual career role (e.g., parents, coaches, and university sport staff).

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Organizations around the globe have numerous avenues to share information with their target groups and communicate directly without any intermediaries such as journalists. Particularly, sports organizations like professional sports teams make frequent use of e-mail newsletters, (online) club TV channels, stadium magazines, and Internet platforms. In addition, they frequently share information using social networks like Twitter and Facebook. Surprisingly, however, very little is known about the factors influencing consumers’ use of these different communication channels. This paper is the first to analyze simultaneously the factors associated with consumers’ use of different public relations (PR) media by using representative data from club members of one of the biggest professional soccer clubs in Germany and employing a multivariate ordered probit model. Results suggest that decisions on the use of different PR media are closely related, though sociodemographic and membership characteristics have a media-specific impact on the frequency of use.

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