“Same, Same—but Different!” On Consumers’ Use of Corporate PR Media in Sports

Burk, Verena; Grimmer, Christoph G.; Pawlowski, Tim

doi:10.1123/jsm.2015-0180

Cited by 12 publications

(4 citation statements)

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“…Mass media are a valuable tool for organizing and informing citizens; however, they frequently place a direct pressure on viewers [ 42 , 43 ]. The main results of this model show that the pressure applied by the mass media was negatively associated with psychological well-being, the practice of physical activity and adherence to the Mediterranean diet.…”

Section: Discussionmentioning

confidence: 99%

Impact of the Mass Media on Adherence to the Mediterranean Diet, Psychological Well-Being and Physical Activity. Structural Equation Analysis

Carmona

Ortega-Caballero

Zurita-Ortega

et al. 2021

IJERPH

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Background: The influence of mass media on emotions, subjective well-being and behaviours in society should be clearly understood. Physical-health education has an important role to play as a preventive tool. The aim of this study was to develop an explanatory model regarding the relationships between mass media, psychological well-being, physical activity, Mediterranean diet and age and to compare the model with multi-group analysis according to gender. Methods: A descriptive, non-experimental, cross-sectional design was used, with 634 participants between 18 and 66 years old (M = 35.18 ± 9.68). Results: Structural equation modeling was found to be satisfactory for all parameters. Results show that mass media have a significant direct influence on well-being, with negative effects on physical activity and adherence to a Mediterranean diet. The model fitted better for males in terms of gender differences, showing a better fit of psychological well-being being associated with higher levels of physical activity and better adherence to the Mediterranean diet. Among women, no relationships were found between mass media pressure and psychological well-being and healthy physical habits, but higher personal satisfaction was associated with better physical activity and better dietary patterns. Conclusions: Thus, the study approaches society to a perspective influenced by mass media and physical-health education, reporting and emphasizing the importance of healthy lifestyles.

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Section: Discussionmentioning

confidence: 99%

Impact of the Mass Media on Adherence to the Mediterranean Diet, Psychological Well-Being and Physical Activity. Structural Equation Analysis

Carmona

Ortega-Caballero

Zurita-Ortega

et al. 2021

IJERPH

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show abstract

“…Sports mass media have the ability to promote physical activity by influencing social relations [57,62]. Their great expansion has made them available to the entire population.…”

Section: Discussionmentioning

confidence: 99%

Impact of Sports Mass Media on the Behavior and Health of Society. A Systematic Review

Puertas-Molero

Rafael

Zurita-Ortega

et al. 2019

IJERPH

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The presence of sport in the media has grown exponentially over the last few decades. As a result, the influence of the media on the concept of physical activity within society and the collective and individual values it purports is indisputable. The mass media tends to follow a specific pattern when representing sport, this includes broadcasting of sport competitions and presentation of elite athletes as contemporary legends. A broad range of teaching and research opportunities are available in the field of media education. For this reason, we conducted a systematic review of international studies (Web of Science and Scopus) published between 2007 and 2018, focusing on the effects and influence of sports content on the audience. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) statement provided a framework for the analysis of included papers. The study incorporated an initial sample of 313 research articles that discussed the importance of emotional factors with regards to perceptual processes. Furthermore, links with various behavioral indicators were identified, such as competitiveness, violence, self-improvement linked to effort, stereotypes of beauty and health care.

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“…Both Facebook and Twitter data are included within this study, as Van Dijck and Poell (2013) note that each individual social media network site uses their own special programming to build interest, connections, and likes among users. Furthermore, sport social media research has previously examined the importance of multiple social media platforms simultaneously (Burk et al , 2015, in press) and found the use of these sites by sport consumers are not necessarily congruous. Data were aggregated from SportsFanGraph.com, a website which tracks social media trends for sport organizations, and individual school’s official athletics websites, official athletics Facebook pages, and official athletics Twitter accounts.…”

Section: Methodsmentioning

confidence: 99%

Do college athletics marketers convert social media growth into ticket sales?

Popp

McEvoy

Watanabe

2017

IJSMS

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Purpose The purpose of this paper is to examine the relationship between growth in social media engagement, as defined by annual percentage increase in Facebook Likes and Twitter Followers, of US college athletics departments and outcome metrics of attendance and ticket revenue. Design/methodology/approach Regression models were developed to determine the amount of variance in dependent variables (attendance and ticket revenue) could be explained by several independent variables, including team success, team history, conference affiliation, Facebook Likes, and Twitter Followers. Four years of data were collected for each variable. Findings The regression models predicted between 53 and 88 percent of the variance among dependent variables. Social media measures, however, were not statistically significant predictors of attendance or ticket revenue. Research limitations/implications The number of Facebook Likes and Twitter Followers were used as a proxy measure of social media engagement. While growth in Likes and Followers are a popular and convenient gauge of social media engagement, they represent a single measure of a multi-faceted construct. Also, data were limited to public university athletics departments, which are required to disclose annual ticket revenue. Findings may not be generalizable to other sport organizations. Practical implications The findings suggest growing social media interactions may not necessarily achieve marketing objectives related to increasing attendance or ticket revenue. Originality/value While numerous studies have examined the impact of social media on sport organizations, no prior studies have attempted to draw empirical connections between social media marketing efforts and revenue measures within sport organizations. This study represents the first to begin to examine this relationship.

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“Same, Same—but Different!” On Consumers’ Use of Corporate PR Media in Sports

Cited by 12 publications

References 0 publications

Impact of the Mass Media on Adherence to the Mediterranean Diet, Psychological Well-Being and Physical Activity. Structural Equation Analysis

Impact of the Mass Media on Adherence to the Mediterranean Diet, Psychological Well-Being and Physical Activity. Structural Equation Analysis

Impact of Sports Mass Media on the Behavior and Health of Society. A Systematic Review

Do college athletics marketers convert social media growth into ticket sales?

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