2014
DOI: 10.1365/s11621-014-0338-y
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Stadionzeitung meets Facebook

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“…Fans and members require a carefully planned communication approach to strengthen trust and loyalty levels as well as to build up understanding for the FCs' actions (Burk et al, 2014). An FC's webpage is still the most commonly used communication tool.…”
Section: Fan Welfare Maximizationmentioning
confidence: 99%
“…Fans and members require a carefully planned communication approach to strengthen trust and loyalty levels as well as to build up understanding for the FCs' actions (Burk et al, 2014). An FC's webpage is still the most commonly used communication tool.…”
Section: Fan Welfare Maximizationmentioning
confidence: 99%