Desenvolver ou aprimorar Sistemas Produtos+Serviços (PSSs) de forma efetiva e sustentável que atendam às necessidades e expectativas dos usuários e stakeholders é um grande desafio. Neste cenário, o big data tem se mostrado como uma importante fonte para apoiar a tomada de decisão e identificar padrões, como o de comportamento. O objetivo deste artigo é apresentar uma análise crítica, exploratória e qualitativa da literatura, sobre estudos de big data para o Design de Sistemas Produto+Serviço Sustentável. Por meio do método de Revisão Bibliográfica, foi possível identificar lacunas e ênfases acerca dos temas abordados. Os resultados apontam para um uso incipiente do big data no campo do Design para a Sustentabilidade. Existe um baixo índice do uso dos dados para análises preditivas em Design e PSS. Enfatiza-se, desse modo, a necessidade de produção acadêmica e desenvolvimento de estratégias e modelos para viabilização do trabalho interdisciplinar do designer.
This paper presents an exploratory and descriptive study on the use of the prospective research applied to the design management to generate innovation guided by the meaning. Innovation has been used as a key strategy for growth and maintenance of companies in the competitive market. However, in most cases, the development of innovation is either usually based on technological change, or on traditional market research. The first needs strong investment and time and the second relies only on the needs articulated by today's consumers, what limits the innovative results. In this context, as alternative approach, prospective research is considered a strong strategy, as it anticipates future consumer’s needs. Nevertheless, aiming at the designer’s work, there is a lack of information on how to manage it to foster meaning innovation by searching emerging opportunities using prospecting surveys. Therefore, this work aimed at the proposal of requirements to improve management of design in companies, by the use of prospective research to foster innovation guided by meaning. First, the research was conduct by a bibliographical review, with systematic and unsystematic phases followed by their interpretation and analysis that resulted in a preset of guidelines. From them, a Delphi method was conducted with manager’s and designers’ experts, to reinforce our review them. Confronting the previous results, the work proposes a list of requirements for the strategic, tactic and operational levels of design management. They intend to improve the use of prospective research within design management to generate innovation guided by meaning.
This paper explores the relations between culture, consumer behavior and management, introducing a new perspective for the study of cultural management, in order to activate better relationship strategies between brands and their audiences. The objective is to understand the instrumentalization of culture and behavior changes, resulting in a better creation and management of cultural symbols and narratives for brands. The ability to create and to imprint meanings in new products, services and pieces of communication requires a professional not only in the field of brand management, but also on the study of culture and emerging mindset and behavior trends. In this sense, this paper explores the role of this professional, the Chief Culture Officer (CCO), and how he/she can benefit from the application and the development of trends studies. KEYWORDSCulture, Trends, Cultural Branding, Chief Culture Officer. RESUMOEste artigo explora as relações entre cultura, comportamento de consumo e gestão, introduzindo uma nova perspetiva sobre o estudo da gestão da cultura, de modo a ativar melhores estratégias para o relacionamento entre as marcas e os seus públicos. O objetivo consiste em compreender a instrumentalização da cultura e das mudanças nos comportamentos, que resultam numa melhor gestão e criação de símbolos e de narrativas. A habilidade de criar e de imprimir significados em novos produtos, serviços e peças de comunicação requer um profissional capaz não apenas no campo da gestão de marcas, mas também no estudo da cultura e de tendências emergentes de mentalidade e de comportamento. Neste sentido, este artigo explora o papel deste profissional, o Chief Culture Officer (CCO), e como ele pode beneficiar-se da aplicação e do desenvolvimento dos estudos de tendências. PALAVRAS-CHAVECultura, Tendências, Branding Cultural, Chief Culture Officer.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.