This study aims to determine the effect of promotion and price on purchasing decisions at PT. Shopee International Indonesia in the city of Sukabumi, where Shopee consumers in the city of Sukabumi also often shop through this application by looking at the promotions that PT. Shopee International Indonesia often holds and the prices offered so that in purchasing decisions there are several factors that influence in it, and this research the writer takes the promotion and price factors. In this research quantitative associative research is used with data collection techniques by observation and questionnaire. The analysis technique used is the validity test, reliability test, normality test, multiple linear regression analysis, coefficient of determination analysis. In testing the hypothesis using partial test and simultaneous test. Based on the results obtained from this study, it shows that the influence of promotion is 52.9% and the influence of price is 40.3%. and the effect of promotion and price simultaneously that is equal to 56.6% while the remaining 43.4% is explained by other variables not included in this study that include products, places, people, processes, advertising, physical evidence.

Kajian ini dilatarbelakangi oleh banyaknya rumah makan yang mengalami kerugian bahkan sampai bangkrut dalam 1 tahun terakhir yang menunjukkan adanya penurunan pelanggan Sono Coffee Selabintana Coffe Shop. Dengan permasalahan yang ada, kajian ini dimaksudkan guna menguji dampak electronic word of mouth dan keyakinan atas niat beli ulang pada kedai kopi Sono Coffe Selabintana. Metode kajian yang dipakai adalah deskriptif kuantitatif dengan sampel sebanyak 100 pelanggan Sono Coffe Selabintana. Hasil kajian melihatkan bahwa nilai R square sebanyak 65% yang menunjukkan niat beli ulang ditentukan oleh electronic word of mouth dan keyakinan secara baik dan substansial dengan persamaan regresi Y= 11,718 + 0,180 X1 + 0,182 X2. Hasil analisis secara simultan memperlihatkan bahwa eletcronic word of mouth dan kepercayaan mempengaruhi niat beli ulang. uji t menunjukkan bahwa ada dampak parsial antara electronic word of mouth dan keyakinan atas rencana beli ulang pada Sono Coffee Selabintana.

The purpose of this study is to determine the effect of E-commerce and Social Media on MSME Sales in Cibolang Village in the Pandemic Era. Methodology: The research method used is a survey method using a questionnaire distributed to 62 samples. While the instrument quality testing techniques include validity and reliability tests. The classical assumption test technique uses normality test, multicollinearity test, and heteroscedasticity test. As for testing the hypothesis using multiple linear regression analysis, t test (partial), and f test (simultaneous). Results: (1) the influence of the E-commerce variable on the Sales variable, (2) the absence of the influence of the Social Media variable on the Sales variable (3) the E-commerce and Social Media variables simultaneously affect the Sales variable

This study aims to determine the effect of Display Product and Price Discount on Impulse Buying of food supermarket products. This study uses an associative quantitative approach using a questionnaire distributed to 100 samples with purposive sampling technique that has criteria as consumers of yogya Ciranjang department stores. The instrument testing in this study used validity and reliability tests, data analysis techniques used descriptive analysis, used the classical assumption test consisting of normality test, multicollinearity test, and heteroscedasticity test, and multiple linear regression analysis consisting of hypothesis testing (t test and F test). ) and analysis of the coefficient of determination (R2). The results of this study indicate that: (1) Display Product has a positive effect on Impulse Buying of supermarket food products, as evidenced by the t value of 2.129 and the regression coefficient has a positive value of 0.149; (2) Price Discount has a positive effect on Impulse Buying for food supermarket products, as evidenced by the t count value of 4.471 and the regression coefficient has a positive value of 0.315; and (3) Product Display and Price Discounts have a positive effect on Impulse Buying for food supermarket products, as evidenced by the F count result of 27.425 with a significance of 0.000. (4) The magnitude of the effect of Display Product and Price Discount on Impulse Buying of supermarket food products is evidenced by the adjusted R square value of 0.348 indicating that the ability of the independent variable in explaining the variation of the dependent variable is 34.8% and the remaining 65.2% is explained by the variable others outside of this research model

Humans often experience change and growth, which can lead to all kinds of challenges that need to be faced and overcome properly. The achievement of company goals can be realized if the company's human resources show good work performance. The purpose of this study was to see how different dimensions or variables, such as training and skills, affected the performance of Indonesian migrant workers abroad. The research method used was a survey method using a questionnaire distributed to 89 people using the Isaac and Michael table equations. While the instrument quality testing techniques include validity and reliability tests, and data analysis techniques such as descriptive analysis and correlation, as well as hypothesis testing using multiple linear regression analysis. The results of this study indicate that two independent variables have a significant effect on performance, namely the training variable with a t-value of 0.933 > 1.98 t-table and a significance value of 0.353 > 0.05 and skills with a t-count of 3.397 > 1.97 t-table and a significant value of 0.001 0.05. Research limitations and implications: This analysis was only carried out in one BP2MI office, and only two dimensions or variables were tested. It is hoped that the implementation of training and skills can be formulated and adapted to the needs of Indonesian migrant workers at BP2MI so that it can be implemented.

This study aims to determine the effect of product quality and price on customer loyalty either partially or simultaneously. The population in this study were all customers of Bubble'ku Bubble Drink and Ice Blend at Ramayana Department Store of Sukabumi City for June which as many as 900 people as the population. The sample of study was determined by Slovin formula, so that 90 sample was obtained. To test the analysis of research instruments, validity, reliability, and classical assumption tests were employed. For statistical analysis and relationship analysis, Pearson product moment correlation was used, as well as the coefficient of determination, multiple linear regression, and the t test and F test to test the null hypothesis. The findings reveal that simultaneously product quality and price significantly influence customer loyalty. By comparing Fstatistic with ttable (82.536 > 3.10), which means that H0 is rejected and H1 is accepted, and H0 is rejected and H2 is accepted, so the research hypotheses proposed in this study prove that product quality and price together (simultaneously) affect the customer loyalty. The contribution of product quality and price to customer loyalty is 65.5%, and the remaining 34.45% is influenced by variables not examined other than product quality and price. These variables include marketing strategy, location, promotion, marketing mix, service quality, promotion, and so on.

This research was conducted at the Sukabumi Branch of the Savings and Loans Cooperative and the Prosperous Cooperative (KSP-SB) with a full address on Jl. R.E Martadinata No. 62 B Cikole Village, Cikole District, Sukabumi City- (0266) 211867, This study runs from January 2018 to completion.The purpose of this study was to determine the effect of leadership style (X1) and organizational culture (X2) on productivity of employee (Y). The types and sources of data used in this study consisted of primary data and secondary data with a total sample of 30 people. Sampling is done using population sampling method. Technical quality testing tools include testing validity and reliability, classical assumptions, and data analysis techniques using descriptive and correlation analysis. Whereas to determine the effect of independent variables (X) on the dependent variable (Y), multiple linear regression analysis was used which included the t test and F test with the help of SPSS version 16.0. Based on the results of the partial test (t test), it can be seen that the leadership style variable has a positive but not significant effect on productivity of employee, while the organizational culture variable has a positive and significant influence on productivity of employee. Based on the results of the Simultaneous Test (Test F) it is known that the variables of leadership style and organizational culture together have a significant influence on productivity of employee at the Sukabumi Branch of the Joint Savings and Loan Cooperative (KSP-SB).

Tujuan dari studi ini untuk mengetahui pengaruh dari Price dan Product Quality terhadap Customer Loyalty di UMKM sektor kuliner Cibadak Kabupaten Sukabumi. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan asosiatif deskriptif. Instrumen penelitian dengan menggunakan kuesioner yang disebarkan kepada 100 sampel. Sedangkan teknik pengujian instrumen meliputi uji validitas dan uji reliabilitas. Teknik uji asumsi klasik menggunakan uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas. Sedangkan untuk pengujian hipotesis menggunakan analisis linear berganda, uji t (parsial), uji f (simultan). Hasilnya menunjukkan bahwa variabel price tidak memiliki pengaruh yang signifikan terhadap customer loyalty sedangkan variabel product quality memiliki pengaruh yang signifikan terhadap customer loyalty. Secara parsial dan terdapat pengaruh signifikan antara price dan product quality terhadap customer loyalty.