UMKM (Usaha Mikro Kecil dan Menengah) mempunyai peranan penting dan strategis dalam pertumbuhan ekonomi, maka perlu adanya strategi untuk meningkatkan volume penjualan UMKM. Bauran pemasaran merupakan strategi pemasaran yang menekankan pada berbagai faktor yang dikenal dengan istilah 4P (product, price, place, promotion). Penelitian ini bertujuan mengetahui apakah strategi pemasaran di UMKM YJS dapat meningkatkan jumlah penjualan produknya. Metode penelitian yang digunakan yaitu metode kualitatif yang bersifat deskriptif untuk menyelidiki keadaan, kondisi secara sistematis, faktual dan akurat, sehingga dapat disimpulkan bahwa strategi bauran pemasaran yang diterapkan dapat meningkatkan jumlah penjualan UMKM YJS Sukabumi.
This study aims to determine the effect of Display Product and Price Discount on Impulse Buying of food supermarket products. This study uses an associative quantitative approach using a questionnaire distributed to 100 samples with purposive sampling technique that has criteria as consumers of yogya Ciranjang department stores. The instrument testing in this study used validity and reliability tests, data analysis techniques used descriptive analysis, used the classical assumption test consisting of normality test, multicollinearity test, and heteroscedasticity test, and multiple linear regression analysis consisting of hypothesis testing (t test and F test). ) and analysis of the coefficient of determination (R2). The results of this study indicate that: (1) Display Product has a positive effect on Impulse Buying of supermarket food products, as evidenced by the t value of 2.129 and the regression coefficient has a positive value of 0.149; (2) Price Discount has a positive effect on Impulse Buying for food supermarket products, as evidenced by the t count value of 4.471 and the regression coefficient has a positive value of 0.315; and (3) Product Display and Price Discounts have a positive effect on Impulse Buying for food supermarket products, as evidenced by the F count result of 27.425 with a significance of 0.000. (4) The magnitude of the effect of Display Product and Price Discount on Impulse Buying of supermarket food products is evidenced by the adjusted R square value of 0.348 indicating that the ability of the independent variable in explaining the variation of the dependent variable is 34.8% and the remaining 65.2% is explained by the variable others outside of this research model
Apotek Bunda operates in a crowded environment or is in a supermarket area. This pharmacy has been established since 2016. This study aims to determine customer satisfaction when shopping at Apotek Bunda. The approach used in this research is qualitative-descriptive. Data collection techniques were carried out through interviews with seven informants who were regular customers or had shopped more than ten times at this pharmacy. The interview questions asked are about seven indicators of customer satisfaction. The results showed that of the seven indicators of customer satisfaction, only three indicators were met, namely product, price, and location. Meanwhile, promotion indicators, employee services, facilities, and atmosphere still need to be improved.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.