The main aim of this study is determining which consumption motives and personal and social factors affect organic food buying decisions. Ajzen's Planned Behavior Theory (TPB) is used to explain consumers' organic food selection behaviors. In addition, the moderating role of uncertainty about organic foods and the mediating role of the price of organic foods were tested. Data were gathered via a survey of consumers of organic foods in Turkey. The research model was tested by Structural Equation Modeling (SEM) via Smart PLS3. The findings showed that consumptions motives of healthiness, easiness, mood, and convenience-price of organic foods motivate consumers to buy organic foods. In addition, environmental concern and negative emotions influence on attitudes towards organic foods and purchase intentions. On the other hand, subjective norms and self-monitoring do not influence attitudes towards organic foods and subsequent purchase intentions. Uncertainty has a moderating effect on the relationship between attitudes and purchase intentions whereas price has no mediating effect on the relationship between attitudes and purchase intentions.

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In this study, it was aimed to determine the factors affecting consumers organic food purchase intention. In this direction; individual factors of personal values, attitude towards purchasing organic food of individual factors, and the effect of this variable on the organic food purchase intention was investigated. The role of moderator in the relationship between subjective norms' organic food purchasing attitude and organic food purchase intention is discussed. According to the results of the research, while personal values affect individual factors; while health and environmental consciousness have an impact on the attitude towards purchasing organic food, price consciousness has no effect. In addition, the findings show that the attitude towards purchasing organic food has an impact on the purchase intention. Finally, the subjective norm has a moderator effect between the organic food purchase intention and the attitude towards purchasing organic food.

Social values, especially consumption values are of importance for environmental concerns. Again, values are important for the facts that environmentally friendly products are beneficial, such products are satisfactory or in ensuring their preferability. Environmental concern is one of the variables that play an important role in the purchase of environmentally friendly products. In this study, the effect of consumption values on the environmental concern was studied. As a result of the analysis applied to the collected data, functional values, conditional values and epistemic values were found to have an effect on environmental concern. In addition, it has been found that environmental concern has an effect on purchasing behaviour.

Purpose-This study deals with the effect of the required qualifications of an online shopping sites on consumer inertia and customer satisfaction and loyalty. Methodology-As a method of research, the convenience sampling method was preferred and face-to-face questionnaires were applied. Upon elimination of incomplete and incorrect questionnaires, 317 questionnaires were included in the evaluation. Findings-According to the results of the study, the adaptation, transaction ease and engagement which are dimensions of a website's required qualifications are effective on consumer inertia. On another note, adaptation, interaction, commitment, transaction ease and engagement are dimension which have an impact on customer satisfaction. While alternative attraction has a moderator role in the relationship between consumer inertia and loyalty, positive word-of-mouth has not been proven to have a moderating effect in the relationship between customer satisfaction and loyalty. Conclusion-This study reveals the factors affecting inertia and satisfaction in consumers and the moderator effects in making loyalty.

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Purpose-Today, many reasons such as the rapid development of technology and the differences among the demands and needs of the consumers have led the enterprises to identify the elements that can distinguish themselves from their competitors. Therefore, researching the elements that can create brand loyalty is very important in terms of developing the right strategies. The aim of the study is to investigate the mediation role of brand love and brand experience in the effect of self-brand connection on brand loyalty. Methodology-The research population consists of 18-year-and older university students living in Erzincan province. After the mistaken and deficient answers in the questionnaire have been eliminated, 300 questionnaire forms have been evaluated. Findings-The results obtained show that self-brand connection has a significant effect on brand loyalty. On the other hand, it is determined that brand love and brand experience have mediation roles in the effect of self-brand connection on brand loyalty. Conclusion-Brand loyalty, brand experience and brand love are effective in creating brand loyalty.

In the novel context of human and artificial intelligence (AI) connection, people seem to be getting more affiliated to AI nowadays in everyday life, which is also valid for education and language learning (LL) processes. Language learners’ attitudes towards AI mostly play a crucial role in their acceptance of AI initially as they embrace new technologic advances with a positive attitude. The goal of this study was to develop an instrument to measure the attitudes toward AI in LL process which is MALL:AI (attitude scale in LL with AI) of language learners. The participants were 174 university students from different regions of Türkiye as they are dominant using the new generation technologic tools such as digital educational tools or mobile applications based on AI. The MALL:AI scale was found to be valid and reliable with three factors such as communicative, behavioural, and cognitive skills, as a result of the data analysing. Three sub-factors captured different aspects of the items in line with their valence. Few existing scales for measurement the attitudes toward AI in education are different from the current one as the items were, specifically, grounded according to the LL process. The study suggested that language learners were highly satisfied and preferred to use AI in their LL process.